Influencer Marketing / Paid-only / How the Presidential Race is Impacting Creator-Brand Relationships The 2024 US Election is proving to be difficult to navigate across the creator economy. By Catherine Shuttleworth / 9 Sep 2024
Creator Economy / Members-only / Why Disabling Comments Can Hurt Influencers' Image By Catherine Shuttleworth / 6 Sep 2024
Influencer Marketing / Paid-only / EGC Explained: How Employee Voices Are Shaping Brand Narratives Senior Marketing Executive Emily Taylor explains why employee-generated content is taking influencer marketing by storm. By Catherine Shuttleworth / 4 Sep 2024
Influencer Marketing / Join the Industry’s Best at the Influencer Marketing Show USA 2025 The Influencer Marketing Show is back! Join us in Florida, and hear from industry leaders across influencer and creator marketing. By Catherine Shuttleworth / 3 Sep 2024
Influencer Marketing / Members-only / Unwrapping TikTok’s 2024 Holiday Playbook: The Power of Creators in Festive Campaigns By Catherine Shuttleworth / 30 Aug 2024
Influencer Marketing / Members-only / Smaller Audiences, Greater Impact: The Power of Nano and Micro-Influencers Learn why working with nano and micro-influencers might yield the biggest results for your brand. By Catherine Shuttleworth / 28 Aug 2024
Creator Economy / The Future is Creator-Driven - Let Us Help You Lead the Way Our stunning agenda for the first-ever CreatorFest is now live! By Catherine Shuttleworth / 20 Aug 2024
Influencer Marketing / What the Huel and Zoe Situation Means for Influencer Marketers The ASA proves it's not bluffing when it comes to cracking down on creators' undisclosed financial ties to businesses. By Sol Wilkinson / 14 Aug 2024
Influencer Marketing / Members-only / TikTok and Snap Utilise First-Party Data to Compete with Meta TikTok and Snapchat are incentivising influencer agencies by providing them with first-party data, in an attempt to compete with Meta. By Catherine Shuttleworth / 12 Aug 2024
Creator Economy / Paid-only / Saff Michaelis Talks Consistency, Authenticity, and Staying True to Your Values as a Creator Creator Saff Michaelis, known for her series 'Half-Price Hosting' and 'Margot Mondays', spoke with Hello Partner about navigating the creator space and the importance of consistency and authenticity. By Catherine Shuttleworth / 9 Aug 2024
Creator Economy / Members-only / ASA Attempts to Clarify Ad Standards for Influencers After Ruling on TALA Ads The ASA has attempted to clarify its decision to uphold complaints made against Grace Beverley and her brand TALA. By Catherine Shuttleworth / 7 Aug 2024
Creator Economy / Paid-only / The Rise of Snapchat+: Exclusive Features and User Engagement Drive Success Snapchat announced their subscription program, Snapchat+, reached 11 million paying subscribers - but what's the reason for their success? By Catherine Shuttleworth / 5 Aug 2024
