For a while now, the terms ‘micro-influencer’ and ‘nano-influencer’ have dominated industry conversation, and there’s a good reason for it.
Whilst you might be fed up hearing about these new categories of creators, known as micro and nano-influencers, the impact they are having on the industry is undeniable, with many brands preferring to opt to work with smaller creators, rather than well-known names that boost millions of followers.
But if you’re new to the conversation you may be wondering why? Well, let us break it down for you.
