Creator Economy - Hello Partner (Page 15)

YouTube Announces New Dynamic Brand Sponsorships for Long-Form Videos

YouTube announced a major update that could transform how creators approach new brand sponsorships.

By Sofia Aira

/ 22 Sep 2025

Real Reason Ben & Jerry’s Co-Founder Jerry Greenfield Departed, and What It Means for Unilever

Jerry Greenfield, co-founder of Ben & Jerry’s, has stepped down after nearly five decades after political disputes with Unilever.

By Sofia Aira

/ 18 Sep 2025

Real Reason Ben & Jerry’s Co-Founder Jerry Greenfield Departed, and What It Means for Unilever

The Must-Attend CreatorFest 2025 Sessions for Gen Z Audiences

Attendees are spoiled for choice at CreatorFest 2025 when it comes to sessions this time, with industry leaders catering to all demographics.

By Sofia Aira

/ 18 Sep 2025

TikTok Ban Drama Update: What Influencer Marketers Need to Know About the Latest “Framework Deal”

The latest TikTok ban update is far from straightforward, and influencer marketers should pay close attention to how the situation unfolds.

By Sofia Aira

/ 18 Sep 2025

TikTok Ban Drama Update: What Influencer Marketers Need to Know About the Latest “Framework Deal”

Battle of the Jeans: From Sydney Sweeney to Katseye, Which Viral Denim Campaign Actually Performed the Best?

Here’s a breakdown of all the viral jeans campaigns this year, and what influencer marketers can learn from them.

By Sofia Aira

/ 15 Sep 2025

Battle of the Jeans: From Sydney Sweeney to Katseye, Which Viral Denim Campaign Actually Performed the Best?

ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers

Luca Tagliaferro has uncovered new evidence that OpenAI’s ChatGPT is beginning to mirror Google’s ranking signals.

By Sofia Aira

/ 10 Sep 2025

ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers

“You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing

CJ’s CEO, Santi Pierini, speaks with Sol Wilkinson on everything from affiliate Dune analogies, to why our industry has as much potential as the iPod, and a range of developments for CJ this year.

By Sol Wilkinson

/ 9 Sep 2025

“You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing

“Can You Really Copyright an Aesthetic?” Bunmi Jenfa on the Intersection of Law, Fashion and the Creator Economy

In our CreatorFest Speaker Series, I spoke with Bunmi Jenfa about how creators can protect themselves in an industry that can stifle creativity.

By Sofia Aira

/ 9 Sep 2025

“Can You Really Copyright an Aesthetic?” Bunmi Jenfa on the Intersection of Law, Fashion and the Creator Economy

Market Movers: AI Ad Platform ZeroClick Raises $55 Million

Notable M&A, investment, and partnership activity from the past month in affiliate and creator marketing.

By Sol Wilkinson

/ 2 Sep 2025

Market Movers: AI Ad Platform ZeroClick Raises $55 Million

The Summer I Turned Trend-Obsessed: What Brands Can Learn From Hopping on Gen Z’s Favourite Shows

The brands that are clocked into The Summer I Turned Pretty are the ones raking in giant engagement figures right now.

By Sofia Aira

/ 28 Aug 2025

The Summer I Turned Pretty brands analysis

LinkedIn Live: Cancel Culture & Crisis Management - A Framework for Accountability in Brand-Creator Partnerships

On our LinkedIn Live, Beckii Flint will discuss how brands can proactively prepare for potential crises when the unexpected occurs.

By Sofia Aira

/ 28 Aug 2025

Hero100 2025: Celebrating the People Powering Partnerships

Nominations are now open to anyone driving partnership success in affiliate and creator marketing.

By Sol Wilkinson

/ 28 Aug 2025

Hero100 2025: Celebrating the People Powering Partnerships