Google’s decision to delay third-party cookie deprecation isn’t a reprieve—it’s a calculated move that will reshape the digital landscape. Find out what’s driving this decision and why it might spell bigger challenges ahead for advertisers and publishers alike.
The FTC has issued a new ruling targeting product reviews. Violations will incur huge fines and much of the document makes reference to affiliate activity. Should publishers be worried, or not?
New research predicts that retail media will double in size by 2029. This area absolutely appears to be the ‘next big thing’ and there’s plenty of room for affiliate and performance marketers to join the party.
Retail media is a huge area of opportunity for affiliates, but it’s not happening. Let’s look at how affiliates can tangibly tap into this channel in order to increase commissions, drive more conversions for brands, and get the best deals to their audience.
