Affiliate Marketing / Members-only / GA4 Undervalues Affiliate Marketing – Here’s What To Do About It A look at alternative strategies to provide more accurate affiliate data. By Sol Wilkinson / 14 Feb 2025
Affiliate Marketing / Members-only / Klarna Browser Extension Accused of Hijacking Creators’ Affiliate Commissions Klarna is the latest affiliate to receive a class-action lawsuit from creators. By Sol Wilkinson / 13 Feb 2025
Affiliate Marketing / PI LIVE USA: First Wave Agenda Launch is Here! Browse the sessions we have in store this year. By Sol Wilkinson / 12 Feb 2025
Influencer Marketing / Paid-only / Influencer Marketing Projected to Hit $31.2 Billion by 2027 New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late? By Sol Wilkinson / 11 Feb 2025
Affiliate Marketing / Brands Bet on AI and Personalisation to Boost Loyalty – What This Means for Affiliate Marketers Research shows that shoppers and brands are benefiting from AI and personalisation tools. There's also an opportunity for affiliate marketing. By Sol Wilkinson / 11 Feb 2025
Affiliate Marketing / Members-only / RetailMeNot Sued By Creators Over Alleged Malpractice The browser extension has been issued a class-action lawsuit. The team has shared a response with Hello Partner. By Sol Wilkinson / 4 Feb 2025
Affiliate Marketing / Gocertify Rebrands As A Reward Management Platform The platform is rebranding to focus on personalised offer capabilities. By Sol Wilkinson / 4 Feb 2025
Affiliate Marketing / Members-only / LiveRamp Partners with Ocado Ads to Launch Retail Media Solution The partnership arrives alongside the continuing boom of retail media ad spend. By Sol Wilkinson / 4 Feb 2025
Affiliate Marketing / Members-only / Google Launches Media Mix Modelling: What It Means for Affiliate Marketers MMM has historically struggled to measure the affiliate channel, but these challenges are not insurmountable. By Sol Wilkinson / 31 Jan 2025
Affiliate Marketing / Google's Parasite-SEO Crackdown Hits Europe’s Coupon Giants A new wave of manual actions have been targeted at news publishers throughout Europe. By Sol Wilkinson / 29 Jan 2025
Affiliate Marketing / Members-only / “No More Free Sales” UK Publishers Say Tracking Must Be Addressed by Advertisers in 2025 Last week's Moonpull event provided insight into the stance that publishers plan to take in 2025. By Sol Wilkinson / 28 Jan 2025
Affiliate Marketing / Paid-only / ICO’s New Review: What It Means for Cashback, Loyalty, and Affiliate Tracking Loyalty affiliates have seen positive changes since the ICO’s update back in October, which could potentially “save millions.” However, will there be a domino effect for others? And what does yesterday’s announcement mean? By Sol Wilkinson / 24 Jan 2025
