Affiliate Marketing / Google’s AI-Only Search Results: What It Means for Affiliate Marketers New research also shows that traditional search will lose 25% of its traffic to AI search by 2026. By Sol Wilkinson / 7 Mar 2025
Affiliate Marketing / Publicis Acquires Lotame to Reach Billions of Customers The acquisition is expected to significantly increase the holding company's data capabilities. By Sol Wilkinson / 7 Mar 2025
Affiliate Marketing / Meet the First Wave of Speakers at PI LIVE and IMS USA Bringing together expertise and innovation across two major shows. By Newsdesk / 5 Mar 2025
Affiliate Marketing / Paid-only / Will Amazon Become An Affiliate? E-commerce giant explores potential affiliate-like model with new beta programme, redirecting traffic to brand's sites. By Sol Wilkinson / 4 Mar 2025
Affiliate Marketing / Members-only / Monthly Top Line – February 2025 This month’s movers and shakers, new hires, and career moves in partnership marketing. By Sol Wilkinson / 28 Feb 2025
Affiliate Marketing / Paid-only / Pie Pushes for Unified Stand-Down Practice in Affiliate Marketing We caught up with Daniel Baptiste-Pilkington to learn more about the initiative. By Sol Wilkinson / 27 Feb 2025
Affiliate Marketing / We’re Heading to Awin ThinkTank 2025 Join us in Portugal, celebrating 25 years of Awin. By Sol Wilkinson / 25 Feb 2025
Affiliate Marketing / Paid-only / Google’s SEO Reckoning: Winners, Losers, and What’s Next for Affiliate Marketers Various new pieces of research summarise 2024's search updates, their impact on publishers and advertisers, and rising referral traffic from AI search engines. By Sol Wilkinson / 25 Feb 2025
Affiliate Marketing / PI LIVE Europe 2025 – Make Every Connection Count Exciting new benefits include a Hosted Meetings Programme and an AI-powered personalised app. By Sol Wilkinson / 24 Feb 2025
Affiliate Marketing / Members-only / Reddit Plans to Introduce Paywalls and Marketplace Following a rocky Q4, Reddit's CEO announces plans to focus on monetisation and advertising. By Sol Wilkinson / 20 Feb 2025
Affiliate Marketing / A Message From the APMA The APMA has big plans for the year ahead, but it needs your help. By Kevin Edwards / 19 Feb 2025
Affiliate Marketing / Paid-only / Are Bottom-Funnel Partners Over-Credited? New data suggests that just 13% of lower-funnel partners initiate the conversions for which they receive credit. By Sol Wilkinson / 17 Feb 2025
