App Tracking Transparency causes problems for affiliate marketing, even though affiliate tracking is considered uninvasive, and in a lot of cases, necessary. Awin is calling for change.
Comet Plus includes a new publisher compensation scheme. But questions remain around how affiliate marketing can be involved, and the exclusivity of these partnerships.
As ShareASale prepares to sunset in October, the industry reflects not only on the history of the platform but also on the community and innovation it fostered, which are now carried forward under the Awin brand.
While the UK enforces strict consent requirements under PECR, US laws like CCPA focus more broadly on personal data use. This divide is forcing affiliates to navigate two contrasting compliance landscapes, with new ICO guidance adding both clarity and complexity in the UK.
