Partnerships - Hello Partner (Page 3)

Optimise's Affiliate Marketer AI Agents Launch at PI LIVE

Insight Agent and Growth Agent are both powered by Optimise's Partner IQ and aim to help advertisers understand performance and capitalise on growth opportunities.

By Madaline Dunn

/ 20 Oct 2026

Optimise's Affiliate Marketer AI Agents Launch at PI LIVE

Why the Next Big Affiliate Partner is Another Brand

Affiliate marketing has spent years adding new partner types. Publishers were joined by voucher sites, cashback platforms, influencers and, more recently, AI-powered shopping services. The list keeps getting longer,

By Peter Smith

/ 15 Oct 2026

How to Grow a Mature Affiliate Programme: Four Priorities for Brands

I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,

By Sallie Stokes

/ 14 Oct 2026

How to Grow a Mature Affiliate Programme: Four Priorities for Brands

Winning in the Answer Era

AI is not killing advertising. It is changing its job. Advertising will still create demand, introduce brands, and move markets. Paid search, social, display, and retail media will remain essential

By David A. Yovanno

/ 13 Oct 2026

The Quest for Answers Begins: Who’s Winning? What Are the Bottlenecks? How Do You Tool Up For the Task Ahead?

PI LIVE 2026 is set to demystify the most impenetrable industry challenges and surface solutions to surf the seismic shifts.

By Madaline Dunn

/ 9 Oct 2026

The Quest for Answers Begins: Who’s Winning? What Are the Bottlenecks? How Do You Tool Up For the Task Ahead?

Exclusive: Digi Reach Bets on CUGs With Launch of Maximum Savings

The CUG offering serves as both a key worker discount platform and a white label platform hosting bespoke offers for partners.

By Madaline Dunn

/ 7 Oct 2026

Exclusive: Digi Reach Bets on CUGs With Launch of Maximum Savings

Market Movers: September 2026

We give you the rundown of the latest job switch-ups, M&As, and promotions.

By Newsdesk

/ 29 Sep 2026

How Can Brands and Publishers Work Better Together?

Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.

By Newsdesk

/ 25 Sep 2026

How Can Brands and Publishers Work Better Together?

Taboola Launches Unified Identity Solution for Performance Marketers

Dubbed Realize ID, the solution enables performance marketers to capture and act on open web intent.

By Newsdesk

/ 24 Sep 2026

Taboola Launches Unified Identity Solution for Performance Marketers

Pinterest Continues Performance Push With Launch of New Ad Tools

One offering, Visual Search Ads, aims to help brands tap into key decision moments.

By Madaline Dunn

/ 22 Sep 2026

Pinterest Continues Performance Push With Launch of New Ad Tools

Wannabe Reaching New Audiences? You Gotta Spice Up Your Marketing Plans

Thirty years ago, the Spice Girls told us what they really, really want. That song still earns over half a million streams per day in 2026, and that’s just

By Kate Bird

/ 21 Sep 2026

Wannabe Reaching New Audiences? You Gotta Spice Up Your Marketing Plans

Fresh, Impactful, Innovative: The GPMA Shortlist is Out

From partnerships that took risks and broke records to campaigns that defied convention to unlock growth, this year’s shortlist is the crème de la crème. Are you on the list?

By Madaline Dunn

/ 17 Sep 2026

Fresh, Impactful, Innovative: The GPMA Shortlist is Out