The De-Influencing of the Super Bowl: What Brands Can Learn From 2026’s Top-Performing Ads
While 59% of this year’s Super Bowl commercials featured celebrities, seven of the top ten highest-scoring ads did not rely on famous faces at all.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
AI Taskforce Launched by APMA as Industry Navigates New Frontier
The APMA has launched a dedicated AI Taskforce, aimed at safeguarding the affiliate and partner marketing channel as artificial intelligence transforms the digital landscape.
Report Reveals Top Beauty Brands are Influencer-Led
The Traackr Creator Advantage Report revealed that influencer-led brands are dominating the beauty landscape.
Adtraction Tackles the Consent Gap with Fair Tracking
Adtraction has unveiled Fair tracking, a new initiative designed to ensure partners are fairly compensated when privacy rules and consent limitations prevent traditional tracking.
"The Art of Storytelling Has Been Lost in the Focus on Scale in the Creator Space” Jay Richards Appointed New MD at Disrupt
In an exciting move, Disrupt Marketing has appointed Jay Richards as its new Managing Director.
Affiliate Fraud Will Persist Until the Incentives Change
Tom Rathbone argues that fraud will not change until transparency is more profitable than ambiguity.
“The Sky’s The Limit” Jonathan Mathes on Tombras’ Affiliate Journey
With twelve awards already under his belt, Tombras' Jonathan Mathes reflects on the team's journey so far, and what the future holds.
Affiliate Channel Must Tell Its Story Better, Says AAB
Speakers at the AAB’s inaugural meeting urge the affiliate industry to tell a stronger, more compelling story about the channel, and to stop focusing on the shortcomings.
Omnicom Media Names Stevie Johnson to Lead Creo in the UK
Stevie Johnson, previous Managing Director at Disrupt Marketing, has been named Lead at Creo UK by Omnicom Media Group.
SoFire’s Hot Campaigns: How Dr Pepper Turned a Viral Creator Video Into an Iconic TV Ad
A deep dive into how Dr Pepper turned a creator's viral jingle into an iconic TV ad.
The Evolution of Creator Commerce
The lines between influencer, affiliate, and publisher are blurring, and a new model is emerging....
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Partnerize Launches VantagePoint for Publishers to Tackle Zero-Click Attribution
Partnerize has unveiled VantagePoint for Publishers, aiming to help media owners measure and monetise influence in AI-driven, zero-click consumer journeys.
What Data From 30M Shoppers Tells Us About Consumer Behaviour
Insights from the UK’s largest shop.
PI LIVE Level Up Tickets Now Available, Brands and Publishers Go Free
Ahoy, me luvvers! Join us on Bristol’s charming harbourside in March for a day of networking and levelling up your professional skills.
PayPal Responds to Honey Stand-Down Allegations and Rakuten Removal
A PayPal spokesperson has shared an exclusive response, stating that the code in question predated its acquisition and has since been deactivated.
