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Global Influencer Marketing Awards Entry Kit is Live

The GIMAs will return to London in July. Find out how to enter below.

Creator Economy Influencer Marketing Partner+

“The Damage Is Done”: Influencer Marketers React to Weekend’s TikTok Ban

This past weekend, TikTok was banned in the US for 12 hours and then resurrected. Creators may be rejoicing now, but has this inflicted long-term damage on advertisers’ opinions of the platform? And how should those in the industry react? We investigate.

Affiliate Partnerships Performance Marketing Newsdesk

Retail Media and CTV Ad Spend Expected to Increase in 2025, While Paid Search Takes a Fall

A new report from the IAB predicts rising ad spend for certain performance and affiliate marketing channels. However, overall, the year is expected to see budgets tightening.

Creator Economy Influencer Marketing

Creator Economy Forecast: The Industry’s Predictions For 2025

From community-driven strategies to the TikTok ban debate—here’s what the creator economy could look like in 2025.

Affiliate Partnerships Newsdesk

Influencers Sue Capital One Shopping & PayPal Honey for Alleged Stolen Commissions

PayPal receives another lawsuit and Capital One Shopping is delivered its first in relation to the creator commission controversy.

Affiliate Partnerships Performance Marketing

What MegaLag Gets Wrong About PayPal Honey and Affiliate Marketing

PayPal Honey has been in hot water in recent weeks, due to a video that claims the browser extension is a “scam.” While this is a complex and multi-faceted problem the industry must address, the video itself contains inaccuracies that do not paint a clear picture of what is really happening.

Affiliate Partnerships Performance Marketing Newsdesk

Shape The Stage: Community Pick Debuts at PI LIVE USA & Influencer Marketing Show USA

Introducing 'The Community Pick’ at PI LIVE USA and The Influencer Marketing Show USA – a unique opportunity for the industry to take the mic and shape the event agenda like never before. Submissions close January 15, 2025.

Affiliate Partnerships Newsdesk

PartnerBoost and Partnerize Unite to Expand Amazon Seller Opportunities

The partnership will allow PartnerBoost's Amazon sellers to access Partnerize's network of affiliate partners.

Influencer Marketing Creator Economy Newsdesk

Later Acquires Mavely for $250 Million

The major acquisition arrives one year after Mavrck and Later consolidated their platforms.

Affiliate Partnerships Performance Marketing Newsdesk

Google Will Allow Fingerprinting in February – What This Means for Marketers

The ICO has issued a response calling the decision "irresponsible" and "wrong."

Affiliate Partnerships Influencer Marketing

How to Work with Niche Influencers

Despite a resurgence in celebrity partnerships, niche influencers are still the strongest choice for affiliate strategies. What is the best way to partner with them, heading into 2025?

Affiliate Partnerships

Imagen Insights' Cat Agostinho Talks Toxic Workplaces

Drawing from her own negative experiences in a toxic workplace, Cat Agostinho explains how to address and heal these issues.

Affiliate Partnerships

impact.com’s Owen Hancock on the Art of Self-Empathy

Owen Hancock shares personal anecdotes and lessons learned on his path to overcoming burnout, self-criticism, and stress.

Affiliate Partnerships

Why Media Mix Modelling Undercuts Affiliate Marketing, and What to Do About It

Media Mix Modelling is on the rise. Historically, it has not been affiliate’s greatest ally. If you’re being undercut by MMM, take a look at these steps to help make sure your channel is being represented accurately.