YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped
At this year’s YouTube NewFront, the platform positioned its creator ecosystem as a full-funnel solution, announcing the revamp of BrandConnect.
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TikTok Takes New Audience-Targeted Ad Solutions to Market
The rollout marks the giant’s latest move towards becoming a full-funnel marketing solution.
Inside the €1bn Huel Sale to Danone
Danone has agreed to acquire UK-based nutrition brand Huel for €1bn.
Facebook Launches “Creator Fast Track” to Attract Established Creators
Facebook has launched Creator Fast Track to bring established creators from Instagram, TikTok and YouTube onto its platform.
The Incrementality Illusion
The industry does not need more incrementality claims, it needs clearer baselines, says Jack Davies.
Google to Develop Opt-out AI Controls for Sites
But where does this leave publishers?
Social Commerce: Everyone’s Talking, Nobody’s Ready
Shopping is no longer a moment, it’s a lifestyle. Gen Z has already shifted discovery to social, and Gen Alpha will supercharge it, blending content, community, and commerce like never before....
As Agencies Weigh AI Benefits, Consumers Distrust GenAI Use
Consumers prefer brands that don’t use GenAI in advertising and content, new research shows.
Gen Z Founders: Gigi Robinson on Why Gen Z Creators Need More Than Brand Deals
Gigi Robinson, a creator-turned-entrepreneur and the founder of Hosts of Influence, believes creators should start operating like full-fledged businesses.
Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
SoFire’s Hot Campaigns: Molly-Mae’s Maebe Community Event Kicked Off International Women’s Day
To celebrate International Women’s Day, Molly-Mae brought her community-first philosophy to life with a large-scale Maebe event designed as an immersive village.
"AI's Real Role is Recommendation" Industry Reacts to ChatGPT Checkout U-Turn
We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead.
Snapchat Deems Itself the “New Destination” for B2B Marketing. Here’s What the Experts Say
For years, B2B marketers have viewed business decision-makers as an audience reachable through LinkedIn. Snapchat? Surely not.
Partnerize and Profound Partner to Build Out Zero-Click Commerce Infrastructure
The collaboration aims to measure, verify and compensate brand influence in the AI era.
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‘It Pushes the Industry’ Inflektion’s Haafiz Dossa on the Impact of Innovation at the USPAs
For Inflektion’s Haafiz Dossa, winning gold at the USPAs set the stage for a strong 2026. Here’s what he advises for those eyeing submission and success this year.
Onetag Acquires Adtech Aryel for Creative Integration
Onetag shared that the deal aims to create a unified value exchange in digital advertising amidst industry ROI pressure.
The Global Influencer Marketing Awards are Back for 2026: Enter Now
The Global Influencer Marketing Awards will be returning with a flashy new rebrand this September.
Gen Z Founders: How a Greek Summer Started Isobel Dolan’s WANT-ID
Isobel Dolan founded WANT-ID with the core value of turning athletes into more than names on a roster, but what does that actually look like?
SoFire’s Hot Campaigns: Gemma Collins Becomes Iconic UK Creative Director of Canva
Gemma Collins and Canva slayed an absolutely iconic campaign this week.
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