Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Everything, Everywhere, All at Once - How Agencies are Managing Affiliate Chaos in 2025
Teams are leaner, partners are slower to respond, and clients want more for less. In this session, affiliate specialists and agencies share how they’re navigating resource gaps, partner bottlenecks, and shifting publisher models, all while keeping performance sharp....
The USPAs Return for 2026, Now Fully Digital, and Entries Are Open Today
Download the Entry Kit now.
SoFire’s Hot Campaigns: The InStyle Intern Series TikTok Can’t Stop Watching
We’re looking at the InStyle TikTok series that has perfectly captured its target audience and uses influencers for their own unique flair.
“Podcasting Is a Content Engine”: Cure Media’s Sanna Ödmark on Why Every Agency Should Have a Podcast
For Sanna Ödmark, podcasting is essential to any agency for both internal and external growth.
Why We Must Protect Small Businesses in Affiliate Marketing
As big players merge and dominate the market, Tricia Meyer advocates for smaller businesses, from publishers to agencies, to help keep innovation, competition, and consumer benefits alive.
Tradedoubler Reports Record Cyber Weekend as UK Order Values Surge
CSS and Creators emerge as the leading partners, and Travel takes a larger share of spend.
Beyond the Transaction: How Brand-Publisher Partnerships Build Lasting Value
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, CMO Neil Caldicott proves how publishers and brands can design...
EU’s €120M Fine Against X: What It Means for Influencer Marketers and the Creator Economy
The European Commission has issued a €120 million fine against X for violations of the Digital Services Act (DSA). What does this mean for the creator economy?
Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
Nearly Half Of Gen Alpha Are Already Earning From Online Side Hustles
Gen Alpha teens are turning screen time into income, switching passive scrolling for side hustles.
Creators Are Beating Fortune 100 Brands in 2025: Here’s How They’re Doing It
Whether you’re part-time, full-time, or just getting started, here’s everything you need to know to level up your creator game in 2025.
We’re Heading to iPX London 2025
What we're looking forward to at the event...
With the Launch of the Congressional Creators Caucus, Lawmakers Begin to Address the Creator Economy
Representatives Yvette Clarke and Beth Van Duyne launched the bipartisan Congressional Creators Caucus last week, which is designed to help the creator economy.
Affiliate Marketing Industry Surges 49.8% to $13.62B, Says PMA Report
Affiliate marketing growth outpaces e-commerce as sector diversifies and strengthens.
Indy Clinton Turns the Tables: How One Influencer Used a Private Investigator to Expose Trolls
In a bold move, influencer Indy Clinton has taken digital accountability to a new level - hiring a PI to unmask anonymous online trolls.
