“AI is moving so quickly, it’s difficult to predict what the future looks like. But it’s clear that the basic pipes of affiliate marketing need to be rethought. That probably starts at the infrastructure layer. I think the networks and subnetworks have a lot of work to do,” says Rob Berrisford, CEO of affiliate.ai.
Right now, the AI gold rush is on. Across all industries, everyone’s trying to uncover where the money is, where the growth is, how to jump on the opportunity before it bleeds dry, how to not get left behind.
Affiliate marketing has been searching for its place. Much of the debate has fixated on AI search: when ChatGPT, Perplexity, Co-pilot, and others inevitably monetise, what model will they choose?
