‘Start Building Communities Years In Advance’: How Top Beauty Brands Make Global And Local Impact
Speaking about the challenges of scaling brand identity across regions, beauty experts unpacked strategies for staying culturally connected.
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“Losing Human Touch Is Not an Option for Us” Hunter Launches New Creator Agency Bobbie
Brand new creator agency Bobbie launches at PI LIVE x IMS USA.
Omnicom Media Group Unifies Influencer Marketing Under Creo Brand
Omnicom Media Group has consolidated global influencer marketing under the Creo brand, shifting influencer services across over 40 markets.
Revolve Faces $50M Lawsuit Over “Undisclosed” Influencer Partnerships
Revolve Group is facing a proposed nationwide class action lawsuit accusing the company and a slate of affiliated influencers of misleading marketing practices.
BeReal Launches New US Advertising Platform Headed by Ex-TikTok Executive
BeReal recently announced the launch of its first advertising platform in the US. The platform has been in the works since the social media app launched in 2020.
“Influencers Are Eyed Very Critically”: Influencer Marketing in Germany
Germany has a thriving creator economy that is only growing. With one of the largest budgets for influencer marketing, what are some of the key standouts that have shaped the German industry?
Coachella 2025: The Best Brand Activations in Week One
Here’s a look at some of the best brand activations in week one of Coachella 2025 - prepare to be wowed.
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