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Strategic Evolution in a Time of Disruption: What to Expect from PI LIVE Europe 2025

Exploring the key themes shaping this year’s PI LIVE Europe agenda.

Influencer Marketing

SoFire’s Hot Campaigns: Rhode Skin’s Lemontini Peptide Lip Tint and the Art of Influencer Founders

In this brand new series titled So-Fire’s Hot Campaigns, hosted by Sofia Aira (if you couldn't tell), I’ll be deep-diving into what makes an influencer marketing campaign uber successful, or hot, if you will. In today’s industry, we know that standing out requires more than...

Affiliate Partnerships Performance Marketing Newsdesk Partner+

OpenAI Integrates In-Chat Checkout, What Does This Mean for Affiliate Marketing?

As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.

Influencer Marketing Newsdesk

A Deepdive Into Mia Zelu at Wimbledon: Should We Be Scared of AI Influencers Pretending to Be Human?

Is it all really sunshine and dollar signs? AI influencers are becoming increasingly human, and it’s going to be difficult to distinguish between what’s real and what’s fake soon.

Affiliate Partnerships Performance Marketing Newsdesk

Perplexity’s Comet Browser Raises Big Questions for Affiliate Marketing

The new browser can compare products, fill up shopping carts, and direct users through the entire funnel in seconds. Affiliate content is undoubtedly being used. So, what’s to be done?