Asa Bans Public Social Posts Promoting Weight-Loss Jabs in Landmark Ruling
The Advertising Standards Authority has issued a clear warning against promoting prescription weight-loss injections.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Myth Busted: #Ad Is Not Killing Your Engagement, It's Building Trust
Research published today by HypeAuditor and the IMTB shows that explicit ad disclosure using #ad is not associated with lower engagement.
PI LIVE Europe Centres Connection with Festival of Partnerships Launch
This Autumn, PI LIVE Europe is back bigger and better than ever, with a multi-campus extravaganza for performance-driven partnerships.
“We Were Welcomed With Open Arms” Tradedoubler CEO Talks US Expansion, LLM Solutions, and Affiliate Fraud
Tradedoubler CEO Matthias Stadelmeyer on cracking the US market, building AI-ready attribution, and why transparency will define affiliate marketing in 2026.
Only 11% of Advertisers Ready for ‘Zero-Click’ Future, Says mrge Report
A new report from mrge warns that most commerce advertisers are unprepared for AI-driven, zero-click discovery, even as budgets continue to flow into affiliate marketing and performance-led channels.
The De-Influencing of the Super Bowl: What Brands Can Learn From 2026’s Top-Performing Ads
While 59% of this year’s Super Bowl commercials featured celebrities, seven of the top ten highest-scoring ads did not rely on famous faces at all.
AI Taskforce Launched by APMA as Industry Navigates New Frontier
The APMA has launched a dedicated AI Taskforce, aimed at safeguarding the affiliate and partner marketing channel as artificial intelligence transforms the digital landscape.
Report Reveals Top Beauty Brands are Influencer-Led
The Traackr Creator Advantage Report revealed that influencer-led brands are dominating the beauty landscape.
Adtraction Tackles the Consent Gap with Fair Tracking
Adtraction has unveiled Fair tracking, a new initiative designed to ensure partners are fairly compensated when privacy rules and consent limitations prevent traditional tracking.
"The Art of Storytelling Has Been Lost in the Focus on Scale in the Creator Space” Jay Richards Appointed New MD at Disrupt
In an exciting move, Disrupt Marketing has appointed Jay Richards as its new Managing Director.
Affiliate Fraud Will Persist Until the Incentives Change
Tom Rathbone argues that fraud will not change until transparency is more profitable than ambiguity.
“The Sky’s The Limit” Jonathan Mathes on Tombras’ Affiliate Journey
With twelve awards already under his belt, Tombras' Jonathan Mathes reflects on the team's journey so far, and what the future holds.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Navigating the Authenticity Paradox: Building Trust and Friendship in a Commercialised Space
This panel explores the challenge of maintaining authenticity within commerce-driven environments.
A CheatSheet for the Lead Generation Maze How to Properly Leverage First Party Data
The commoditisation of data is nothing new, but with the most recent round of google and industry updates, it is more prevalent than ever....
GB Skip Navigation Search Create Avatar Image: Breaking the B2B Mold One Year On A Brand's Playbook for Success
This session will break down the playbook for success to establish how B2B brands are winning with influencers and securing consistent results year-after-year.
What Makes 2025 the Year for Affiliates to Adapt or Fall Behind
In affiliate marketing, tracking failures are more than technical glitches, they can ignite crises, damage trust, and strain relationships with affiliates, merchants, and customers....
Why Influencer Content is Rocket Fuel for Paid Social
In this session, Aspire’s Sr. Director of Strategy will reveal why influencer-generated content (IGC) consistently outperforms traditional creative in paid campaigns.
Can Coupons Fit In a Long Term Value Strategy How to Build High Touch Affiliate Partnerships
In 2025, affiliate marketing is shifting from transactional, coupon-based approaches to strategic, value-first relationships. For brands, it’s no longer about blanket media buying or last-click attribution—it’s about nurturing high-touch partnerships that deliver sustainable results....
Recommended
