“You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing

I sat down with CJ CEO Santi Pierini to talk about a transformative year in affiliate marketing – and for the network. 

From AI and social commerce to tracking and attribution, Pierini shares his perspective on the trends shaping the industry, and why now is the time to ride the wave of change.

Sol Wilkinson: Looking back at the past year, how has it been for CJ?

Santi Pierini: Well, we had to do a lot of block and tackle engineering in order to be more innovative.

We had to go back and update our APIs so that it made it easier to integrate across. We had to have a capability within our universal tag to have more partnerships embedded in there. We had to go in and get our hands dirty.