Empathy, Indirectness, and Group Validation: Cultural Challenges Influencer Marketers Face in Japan
To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.
Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Get the email newsletter and unlock access to members-only content and updates
Get started with our best stories
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Best Platform for Partnership Success
impact.com is pioneering in its powerful, unified solution that enables brands to manage, optimise, and scale every type of partnership—from affiliates to influencers—with unmatched efficiency, innovation, and impact across the entire consumer journey.
Best Amazon Campaign
PartnerBoost and CJ revolutionised Amazon affiliate marketing in 2024, empowering 1,750 Amazon Sellers and 3,817 publishers. Their innovative CJ Marketplaces-Amazon solution delivered exceptional scalability, transparency, and performance, generating $1M in commissions within weeks.
Best Affiliate Programme Optimization
Partner Commerce excelled in transforming TikTok for Business’s affiliate programme. They drove significant growth through targeted partner activation and optimisation, achieving ambitious goals and unlocking new value for the platform’s partners.
Best Performance-Based Partnership
Awin, Etsy, and Capital One wowed our judges with a data-led campaign that redefined customer acquisition.
Best Affiliate & Partner Marketing Agency - Large
Acceleration Partners demonstrated stellar performance with its global scale, data-driven innovation, and industry-leading client outcomes—delivering next-generation partnership marketing across 40+ countries with a uniquely impartial and results-focused approach.
Best Performance PR Campaign
Team Bespoke pushed the boundaries of performance and PR with Quay, blending festival culture, TV integration, and Gen Z appeal.
