Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Partnerize Launches VantagePoint for Publishers to Tackle Zero-Click Attribution
Partnerize has unveiled VantagePoint for Publishers, aiming to help media owners measure and monetise influence in AI-driven, zero-click consumer journeys.
What Data From 30M Shoppers Tells Us About Consumer Behaviour
Insights from the UK’s largest shop.
PI LIVE Level Up Tickets Now Available, Brands and Publishers Go Free
Ahoy, me luvvers! Join us on Bristol’s charming harbourside in March for a day of networking and levelling up your professional skills.
PayPal Responds to Honey Stand-Down Allegations and Rakuten Removal
A PayPal spokesperson has shared an exclusive response, stating that the code in question predated its acquisition and has since been deactivated.
Molly-Mae Hague Soft Launches Huge Adidas Influencer Campaign for 2026
Molly-Mae Hague’s relationship with Adidas has been years in the making, so her soft launch of an influencer campaign made perfect sense.
Industry Report Reveals the 7 Influencer Marketing Trends Defining 2026
An industry report from Collabstr has revealed the 7 influencer marketing trends that will define 2026.
Google and Shopify Unite to Power AI-Driven Shopping
Google and Shopify have unveiled the Universal Commerce Protocol (UCP), an open standard enabling AI agents to complete purchases on behalf of customers across platforms, including Google Search and Gemini.
AI Slop Is Destroying Trust, But the Best Brands Already See the Future
George Sullivan talks AI slop and how brands can use this moment to their advantage.
Rakuten Advertising Removes PayPal Honey Browser Extension From Its Network
Clients received an email notification this morning. The move arrives a week after an amended lawsuit was filed against Honey, alleging that the publisher “repeatedly violated” Rakuten Advertising’s stand down policies.
Zilch Secures European Banking Licence Through $38m Fjord Bank Acquisition
Zilch has struck a deal to buy Fjord Bank, giving the fintech a European banking licence as it pushes beyond the UK.
Lessons We Should Take From Emily in Paris Season 5, From Real Marketing Experts
Marketing whiz or plot armour? Here are the lessons we should take from Emily in Paris season 5, told by real marketing experts.
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
How to Test Coupon Extensions Without Getting Played
As the Honey saga continues, Ishtvan Torpoi offers a take on how to best work with coupon browser extensions.
Former New Engen SVP Launches Flat-Fee Media Platform MediaPact
Lacie Thompson’s new venture helps brands, agencies, and publishers manage flat-fee media placements with analytics and performance insights.
Omnicom Moves TPN Under Flywheel as It Doubles Down on Retail Media
The move combines decades of shopper marketing experience with data-driven commerce capabilities.
Let’s Get Sh*t Done with Awin
If you've had a marketing challenge that's been bugging you for weeks and can't find the right fix, we might have solved it for you with Awin at PI LIVE....
Head of Instagram Faces Huge Backlash From Influencers Claiming the Platform “Failed to Protect” Them Against “AI Slop” in 2025
One creator with a whopping 2 million followers accused Adam Mosseri of “gaslighting” the world on Instagram's failure to protect creators.
Affiliate Marketing Delivers £19bn, But Still Struggles for CMO Recognition
The APMA’s Voice of the Nation reveals that while affiliate continues to break records with performance, there remains a perception gap that pulls it back.
