Agency Wins: Assembly Global Wins Hyatt Affiliate Business
Major wins from the past month.
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Session Lessons: What to Watch Out for in 2025
This session will pick the key learnings from the conference and give YOU an idea of what you need to focus on in 2025....
Browser Extension Controversies Why Toolbars Are Under Scrutiny & Their Importance to the Affiliate
Browser extensions, particularly toolbars and shopping assistant plugins, have long been integral to the affiliate ecosystem. These tools help drive conversions by offering users instant discounts, price comparisons, and cashback rewards. However, as the digital landscape evolves, browser extensions are facing increasing scrutiny from regulators, tech giants, and users themselves....
Can Coupons Fit In a Long Term Value Strategy How to Build High Touch Affiliate Partnerships
In 2025, affiliate marketing is shifting from transactional, coupon-based approaches to strategic, value-first relationships. For brands, it’s no longer about blanket media buying or last-click attribution—it’s about nurturing high-touch partnerships that deliver sustainable results....
What Makes 2025 the Year for Affiliates to Adapt or Fall Behind
In affiliate marketing, tracking failures are more than technical glitches, they can ignite crises, damage trust, and strain relationships with affiliates, merchants, and customers....
A CheatSheet for the Lead Generation Maze How to Properly Leverage First Party Data
The commoditisation of data is nothing new, but with the most recent round of google and industry updates, it is more prevalent than ever....
IMTB Officially Joins Committee of Advertising Practice
It’s a move that reflects growing trust in and recognition of the creator economy by regulatory bodies.
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