In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, CMO Neil Caldicott proves how publishers and brands can design...
The European Commission has issued a €120 million fine against X for violations of the Digital Services Act (DSA). What does this mean for the creator economy?
What does the major acquisition mean for performance marketing?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
PI LIVE is coming to Bristol on 26th March 2026…
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
Instagram has said it will do more to protect consumers by ensuring that influencers disclose commercial partnerships in their posts. This follows an investigation by UK watchdog The Competition and Markets Authority (CMA) that found several influencers were not disclosing when they had been paid for their posts and were...
The sentiment of being nonpartisan has come to an end. Everyone from Fortune 500 companies to start-ups is taking a stand, which is why it is not surprising that ‘the partisan influencer’ has become a growing trend in 2020. As this new culture of partisan influencers begins to take hold...
Spotify has launched a new feature that combines spoken word audio content with music tracks. With the new feature, listeners have more ways to discover and connect with music from their favourite artists. The new audio format will allow Spotify to reproduce the radio-like experience of tuning into a DJ...
TikTok has partnered with brand safety platform OpenSlate to “ensure a positive and safe environment” for brand partners advertising on the platform. Through the partnerships, TikTok says brands can feel “confident and comfortable” that their ads will be served alongside brand-safe content. With the introduction of the TikTok Brand Safety...
To crystalize their vision and new “Planet Earth’s Favorite Vodka” positioning, ABSOLUT tapped Collectively to orchestrate a series of people-and planet-centered influencer activations throughout 2019 to drive buzz, awareness and excitement for ABSOLUT sparking conversation online. Key campaign objective The primary campaign KPIs that would be evaluated were potential...
Last week marked Instagram’s tenth birthday. Over the past decade, the app has evolved from a photo-sharing service to the world’s sixth most popular social media platform, with over one billion active users, and the birthplace of hundreds of cultural trends. Instagram’s expansion beyond photo-sharing Founded in...
