In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, CMO Neil Caldicott proves how publishers and brands can design...
The European Commission has issued a €120 million fine against X for violations of the Digital Services Act (DSA). What does this mean for the creator economy?
What does the major acquisition mean for performance marketing?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
PI LIVE is coming to Bristol on 26th March 2026…
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
For eight Fridays between April and June 2020, thousands of people across the country took part in a completely reimagined, immersive film experience. The ‘Secret Sofa by Häagen-Dazs’ campaign saw the ice cream brand partner with Secret Cinema and brought communal cinema events into the home. As the UK entered...
Pinterest has made a commitment to ensure that half of its managed creators come from underrepresented groups and is launching a tool to support these groups alongside a new brand campaign. The social media platform is introducing a way for retailers, advertisers, and creators to self-identify if they’re from...
Everyone’s favorite time of year is fast approaching. But with COVID-19 continuing to impact both consumers and businesses, marketers are preparing for what is likely to be an atypical shopping season. If we’ve learned anything from 2020, it’s that brands must listen closely to consumer needs to...
The 2020 holiday season will be unlike anything the retail industry has ever experienced. On top of dealing with the ongoing impact of the COVID pandemic, we’re in the home stretch of a trainwreck election season, following months of unrest over racial injustice, police brutality, and growing unemployment and...
Instagram has just launched new monetisation tools for creators. Today, the platform is rolling out access to Badges in Live internationally to an initial group of over 50,000 creators. Badges in Live allow creators to make money while also deepening the connection between creators. Fans will be able to...
Challenge Paddy Power had asked us to activate their #SaveOurShirt campaign, which was essentially the reveal of their season-long sponsorship of Huddersfield Town football club. This sponsorship was slightly different to the standard bookie sponsor seen on most football shirts. Their belief was that betting sponsors are ruining football shirts...
