Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
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Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
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Influencer Marketing
Affiliate Partnerships
- Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
- “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
- “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Creator Economy
Performance Marketing
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The Final IMA Entry Deadline is in 24 Hours!
With just a few months to go until the Influencer Marketing Awards takes place on the 22nd July, this is your last opportunity to upload your entries ready for the judging process to commence. You only have until midnight tomorrow, the 29th of April, to submit your winning entry. Our...
WTF Series: WTF is Greenwashing?
So what is Greenwashing? The term greenwashing, although coined in 1986, is one that is becoming more readily used by younger generations in particular, who are understanding how being ‘sustainable’ is necessary to protect our planet. The simple definition of greenwashing is when a brand or organisation spends more time...
ASA Recommendations for Brands to Stay on Top of the Rules
Last month the ASA announced that it had been carrying out a monitoring sweep over the duration of three weeks to analyse creator beaching of the ASA and CAP codes. The Advertising Standards Authority was displeased with the amount of non-disclosure they discovered in regards to clarifying ad posts. After...
How is Influencer Marketing being Utilised by Brands Beyond Fast Fashion and Beauty Sales?
Consumers are changing their diets and adapting their shopping habits, all in a bid to contribute to the government’s UK net zero target by 2050, and hugely reduce our climate targets by 78% by 2035 – as recently announced by the Prime Minister. With streaming services such as Netflix airing...
How to Optimise Influencer Marketing Budgets for Stronger ROI – IMS Global 2021 Masterclass Learnings
In case you were unable to make the session, or you’re not a brand but you’re curious to learn more about managing and optimising an influencer marketing budget, today we are providing a roundup of the masterclass. Hosts of the masterclass, Jeff Melton, Vice President of Marketing at...
A Year of Change: The Lasting Impacts of Covid-19 on Influencer Marketing
As a result of stay-at-home orders, social media usage increased: the number of active social media users globally grew 10.5% to almost four billion. In any other context, these figures would have signalled a boom period for online influencers who could drive engagement with these new audiences. However, things...
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