Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Short Video Success: TikTok vs. Instagram Reels
However, the app also came under a lot of pressure in the second half of last year, with the threat of a potential ban in the US hanging over it for months. India, Indonesia, and Bangladesh all implemented bans of varying lengths (permanently, in India’s case), all of which...
Clubhouse Announces Accelerator Programme for Creators
If you want to be in with the chance of becoming a part of the accelerator programme, then you’d better act fast. The programme will be accepting just 20 creators, helping them to build their platforms, expand their audiences, and connect with brands. The deadline to submit applications for...
Klarna Launches Influencer Council
As more consumers are turning towards social media for financial guidance, Klarna, the Swedish fintech company that allows consumers to pay for products and services online in installments, has set up an ‘Influencer Council’ to ensure clear guidelines surrounding the promotion of its tools. With sites such as ASOS, PrettyLittleThing,...
WTF Series: WTF is Clubhouse?
Whether you love it, loathe it, or you’re yet to delve into the world of Clubhouse, the success of the app since its launch is undeniable. Since Clubhouse hit the market less than a year ago, it is now worth over $1 billion, and as of February 2021, boasts...
The Responsibility of Genuine Influencers
With such a fond idolisation by youths and millennials, a certain level of responsibility is being placed on both the talent and marketers who communicate with them. Whilst the influencer space has undoubtedly grown in popularity, creators today are facing more scrutiny than ever surrounding their every action. Audiences aren’...
How Beauty Brands Can Master Going Live
Content is more than just a way for brands to communicate with potential customers. It allows brands to express themselves in ways unlike ever before. During 2020, brands had to adapt, regroup and pivot to a new world where everything was unprecedented. Digital content was reapproached due to limitations from...
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