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How Twitch’s DMCA Emergency Could Benefit the Platform’s Creators
Last week, a series of Digital Millennium Copyright Act (DMCA) copyright strikes rocked the world of Twitch. Predominantly from music record labels, the DMCA strikes were in response to creators using unlicensed music in their broadcasts. Whilst these strikes have sent the creator community into somewhat of a frenzied state...
Alibaba to Recruit International Influencers to Increase Global Sales
Chinese e-commerce giant and pioneer of shoppable videos Alibaba is looking to recruit over 100,000 international influencers this year – rising to 1 million by 2023 – to help brands sell more across the globe through the group’s international retail platform, AliExpress, which claims to have 180 million annual active...
Melissa Waters Joins Instagram as Global VP of Marketing
Instagram has hired Melissa Waters as global VP of marketing at Instagram. As Instagram’s head of marketing, she will be responsible for leading brand and product marketing for its 1 billion-plus monthly users. Waters replaces Gedioen Aloula, who joined Instagram a year ago from HP. Most recently, Waters was...
Grace Victory: How to Support Black Creatives in the Influencer Marketing Industry
In light of the Black Lives Matter movement that is currently gripping the globe, we wanted to hear directly from creators about what it is like working in the industry so we can better understand what is needed to support Black creatives and help create change.Grace Victory is a...
A Day in the Life: Paul Sampson, CEO & Co-Founder of Lickd
Paul Sampson is the co-founder and CEO of Lickd – the world’s leading commercial music licensing platform for social video creators. As the chief executive, he is the head of the company and drives the business forward by managing the team and communicating the Lickd vision to potential investors, partners,...
Directory Q&A: The Influencer Marketing Factory
We sat down with one of the featured influencer marketing agencies, The Influencer Marketing Factory, to find how they could help you get in front of Gen Z and Millennials. What sets your agency apart from the rest? We are a 100% remote influencer marketing agency, always in the loop...
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