Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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What TikTok Made Cool: 80’s and 90’s Style
Some may find it ironic that TikTokers are paying homage to the 80s and 90s, as many of its users weren’t even around then, with GenZ-ers only just falling into the threshold of ‘90’s kid’. We no longer need to look towards major fashion houses for the latest...
IMS Global 2021 Roundup: Day Three (Creator Day)
Jennifer Quigley-Jones, CEO of Digital Voices was our host today, and it was great to see how passionate she was engaging in conversations with our speakers during the live Q&As. As well as hosting the Q&As, Jennifer sat on the ‘How to Authentically Transition to Audio?...
How Influencers are Emerging as Tomorrow’s Brand Owners – The Rise of Multi-hyphenates
Today we delve into how influencers are moving beyond posting, utilising lifestyles to create new brands and businesses, and mobilising followers to join them on their new, future-proofed ventures. What is a multi-hyphenate and why are influencers embracing the trend? The simplest way to define a multi-hyphenate is to imagine...
IMS Global 2021 Roundup: Day Two
Today’s host was the knowledgeable, digital marketing thought leader, Jason Falls, who tuned in live from the US to host the insightful live Q&As with our speakers, and provided us with his key takeaways from the day. Impact opened the show with their thoughts and predictions for...
WTF Series: WTF is Influencer Retention?
That’s why successful brands prioritise influencer retention: that is, keeping the same influencers engaged month after month, quarter after quarter. By focusing on strengthening your existing connections to fans, you can maximise the lifetime value of each relationship and reliably expand your earned media footprint, instead of constantly trying...
Regular Entries to the Influencer Marketing Awards Close in 24 Hours!
The final deadline to enter the awards is now just two weeks away, so it’s time to craft your winning entry. Submitting your entries before tomorrow means that your entry fee will be £295 – it will go up to £395 on the 16th of April! We hope that you’...
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