Affiliate Marketing Delivers 16:1 ROI, Topping Most Other Paid Channels, Says APMA
New APMA report reveals affiliate’s unmatched performance, with ROI eclipsing Google, Meta and display.
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Influencer Marketing in the Time of COVID-19
As quarantine takes effect in many countries around the world, brands and influencers have had to adapt quickly to navigate a new landscape where priorities have shifted and actions may be highly scrutinised. In March, we saw major shifts in the types of content and even platforms where influencers were...
A Day in the Life: Adam Bowdery, Talent Manager at The Fifth
Adam Bowdery joined The Fifth agency as a talent manager in January this year. Now the team is working from home, he tells us how his routine has changed and what his working day looks like in this lockdown edition of A Day in the Life column. 7:30am: It’...
Understanding the Different Outcomes of Influencer Marketing
Using influencers to market a business is the way to go these days. After all, word of mouth is the most trusted source of brand information, whether that be from your mom, colleague, or best friend. The requirements of an influencer are to firstly be recognised as an authority in...
ASA Issues Warning to ASOS and Zoella For ‘Unclear’ Instagram Post
ASOS and influencer Zoe Sugg (AKA Zoella) have been warned by the ASA after one of Sugg’s Instagram posts was not disclosed suffieciently, according to the advertising watchdog. In July last year, Sugg posted an Instagram story from her official account that featured an image of her wearing a...
Have Your Say: We Want to Hear Your Thoughts
Take the survey and tell us your thoughts and opinions about Talking Influence. We want to know how you are navigating through the crisis and understand what you want to hear and learn more about so we can tailor content and services to what you need. At Talking Influence, we...
Whalar Launches Purpose-Led Creator Marketplace
In time for Earth Day today, Whalar has launched The Change Collective, a curated creator marketplace that connects brands with creators dedicated to using their influence to affect positive change on issues including sustainability, equality and health. Having been in the pipeline for over a year, Whalar’s Change Collective...
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