Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Get the email newsletter and unlock access to members-only content and updates
Get started with our best stories
What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Where Should You Focus Your Influencer Marketing Spend?
While these questions are key to getting started, determining next steps is not always that simple. There are more social platforms than we can count; new features emerge seemingly each day and many of them are starting to look the same. Look no further than TikTok v. Reels v. YouTube...
Why Mindset Matters More than Age
I have yet to hear a single descriptor of a generation that sounds any different from how another generation has been perceived. We know the claims that are usually made: a new generation ‘wants brands to be authentic’ or they ‘value experiences’ – as did the generation before them. Sure, age...
Tech Digest Series: LinkedIn Profile Features and TikTok Creator Hub
YouTube trials hiding dislikes In response to creator feedback, YouTube has recently been trialling hiding dislikes to protect the wellbeing of its community. The team at YouTube became aware that certain creators were being targeted by dislike campaigns aimed at downvoting videos. The aim of the test was to see...
IMS Global 2021: Whalar on Lessons from Lockdown – Driving Digital Business Through Human Connection
With extensive knowledge and experience in the influencer marketing sphere, Emma was able to articulately explore the challenges the industry has faced since the pandemic and the lessons that we can implement in the future. Some of Emma’s key points include: * Why influencer marketing works and is the future...
IMA21: Your New Virtual Ceremony Experience
Taking place on July 22, the Influencer Marketing Awards will be debuting an exciting new format, which will enable you all to socialise, connect, and network – something we have all been craving over the past year. Our new virtual event platform enables in-person video networking and interactive engagement with other...
Three Social Commerce Strategies CPG Food Brands Need Now
For consumer packaged goods (CPG) food brands struggling to regain lost market share and reach both existing and new consumers through digital channels, there’s a not-so-secret weapon for success: influencer marketing. However, I’m not talking about hiring a social media star with followers in the millions to give...
Recommended
