ALO Yoga Faces Legal Scrutiny Over Undisclosed Influencer Endorsements
ALO Yoga is currently at the centre of a proposed class action lawsuit alleging deceptive marketing practices tied to social media influencers.
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MADE.COM on Adapting Influencer Marketing Strategies in the Current Climate
As COVID-19 continues to change the way brands do business and connect with consumers, we want to chat with those in the influencer marketing industry about how they are changing the way they work, the shifts they are seeing and what the pandemic might spell for the space long-term. We...
Billion Dollar Boy and The Red Cross Launch Global Network of Influencers to Battle COVID-19 Misinformation
Influencer agency Billion Dollar Boy and the International Federation of Red Cross and Red Crescent Societies (IFRC) have launched what it said is the first global influencer network in a bid to reach young people with accurate and vital information about COVID-19. The 30-plus influencers who have signed up so...
Why Micro-Influencers Are Seeing Big Growth During Lockdown
Whether it’s Madonna lounging in a rose-filled bathtub claiming ‘Coronavirus is great equaliser’ or Sam Smith’s quarantine breakdown that was posted from a £12 million luxury mansion – not all celebrities have exactly covered themselves in glory during these dark days. And some parts of the creator community have...
In This Together: Talent Village Launches Instagram Facemask Filter to Drive ‘Stay at Home’ Awareness
In This Together aims to shine a light on the good the influencer industry is doing to help the wider community, help spread a little much-needed positivity, encourage others to do something similar, and showcase how brilliantly creative and reactive our industry is. This week, we wanted to let you...
Life in Lockdown: What We Are Tuning In To
The pandemic has no doubt left millions quarantined in their homes, scrolling through social media and their inbox to see what their favourite creators and fellow colleagues and marketers are putting online during self-isolation. This includes us, too. We wanted to share a quick round-up of what we have been...
Influencers Have Mastered #WFH: What Can We Learn From Them?
Across the globe, millions of people are adjusting to being at home 24/7 without the time constraints of commuting, social plans or travel. Never before have there been so many people at home all at once. Because this situation is completely unprecedented, there aren’t many sources that the...
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