New UK Data Law Could Make Affiliate Tracking Exempt from Consent
However, there is work to be done if affiliate marketing is going to meet the necessary requirements.
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Lickd Partners With Universal to Make Music Accessible to YouTube Creators
Lickd, a digital platform providing YouTube content creators with pre-cleared music, has announced global partnerships with Universal Music Group (UMG), and Universal Music Publishing Group (UMPG) for use of the recordings and publishing catalogue by YouTube creators. The deal will provide YouTube content creators with a selection of new releases...
Facebook Gaming Updates Help Video Creators Monetize Content
Facebook Gaming announced two new updates that will help video creators monetize their content on the platform. Level Up creators who have at least 250 returning weekly viewers will now be able to access Fan Subscriptions. This allows fans to pledge a monthly donation to their favourite creators in return...
Directory Q&A: Group RFZ
We chatted with one of the featured influencer measurement firms to find out how you can demonstrate the effectiveness of your influencer campaigns. Who is Group RFZ? Group RFZ is a global digital measurement firm that helps clients understand and demonstrate the impact of their influencer marketing programs. What problem(...
Instagram to Review Whether Its Policies Affect the Black Community
Instagram’s top executive Adam Mosseri said in a blog post that Instagram is “taking a harder look” at how the social media platform deals with harassment, verification, content distribution, and algorithmic bias, and is taking steps to “better support the Black community.” After hearing concern about whether or not...
A Day in the Life: Molly Doyle Young, Product Marketing Manager at Impact
Molly Doyle Young’s remit as a product marketing manager includes bringing Impact’s end-to-end influencer partnerships solution to market. She keeps a firm pulse on the influencer marketing ecosystem to understand: 1. Who’s working with influencers, why, how, and what partnership automation support do they need to do...
Nano Most Popular Influencer Tier Over Past Year, Finds Report
Influencer Intelligence’s latest ‘Rise of the Nano Influencer’ report found that nano influencers have been the most popular influencer tier over the past 12 months. The company surveyed 359 marketing specialists on the newest emerging tier of digital influencer. Nano influencers are typically classified as content creators who have...
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