Affiliate Marketing Delivers £19bn, But Still Struggles for CMO Recognition
The APMA’s Voice of the Nation reveals that while affiliate continues to break records with performance, there remains a perception gap that pulls it back.
Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Get the email newsletter and unlock access to members-only content and updates
Get started with our best stories
TikTok and the US Finally Reach a Deal, but Has the Damage Already Been Done for Creators?
For creators and influencer marketers, the TikTok US deal may be coming too late.
impact.com Partners with Evertune to Strengthen AI Search Visibility for Affiliates
impact.com has partnered with Evertune to give brands visibility into how they appear in AI-generated search results, and the ability to activate creator and publisher partnerships based on those insights.
Influencer Marketing Past, Present and Future: What Can We Expect in 10 Years?
Ellie Hooper and I discussed what’s changed in the creator economy, and what we need to be wary of going into 2026 and beyond.
How Sage Is Rethinking Affiliate Marketing in B2B Software
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
How CLO is Solving the Incrementality Debate
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics, touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: Are CLOs truly transparent and attributable, or are they an opaque channel struggling to meet rising...
Last-Minute Shoppers Fuel £3.43bn Boost for Retailers This Panic Weekend
Number of shoppers hunting for deals right before Christmas has increased by 26% this year. Why?
Algowatch Wrapped 2025: The Biggest Social Media Updates of the Year
Let’s delve into the biggest 2025 social media algorithm updates, and what they mean for 2026.
Pinterest Acquires tvScientific to Bring High-Intent Audiences to TV
The acquisition arrives at the end of a year of strong growth and performance for tvScientific.
Everything, Everywhere, All at Once - How Agencies are Managing Affiliate Chaos in 2025
Teams are leaner, partners are slower to respond, and clients want more for less. In this session, affiliate specialists and agencies share how they’re navigating resource gaps, partner bottlenecks, and shifting publisher models, all while keeping performance sharp....
The USPAs Return for 2026, Now Fully Digital, and Entries Are Open Today
Download the Entry Kit now.
SoFire’s Hot Campaigns: The InStyle Intern Series TikTok Can’t Stop Watching
We’re looking at the InStyle TikTok series that has perfectly captured its target audience and uses influencers for their own unique flair.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Full Funnel Influence Turning Clicks into Customers
As brands shift their influencer marketing focus to ROI, creators are playing a bigger role in full-funnel strategies.
Playing it Safe How to Plan For a Year of Uncertainty
Economic fluctuations, regulatory crackdowns, and the shifting digital advertising landscape have left brands and affiliates wondering how to sustain growth while minimizing risk....
Expanding Influence: Norwegian Cruise Line's Strategic Approach to Creator Partnerships
Join Michael Radlick and Julianne Inglis as they dive into how NCL transformed its approach to creators, moving beyond transactional campaigns to long-term relationships that deliver real ROI.
Repeat Customers & Other Events: The Secret To More Revenue & Growth
Want to start reporting on 30% - 70% more revenue from your current affiliates? Start tracking beyond customer purchases and capture data on repeat purchases and upsells....
Beyond the Trend: How Brands Can Build Cultural Moments that Last
From leveraging social listening to cultivating long-term creator partnerships, this discussion will uncover the strategy behind brand-owned moments that continue to earn consumer attention long after launch.
No Cap: Gen Z, CLO, and the New Rules of Loyalty
Gen Z isn't just the next generation of spenders—they're the generation shaping the future of commerce. As digital natives with high expectations for convenience, personalization, and rewards, they're rewriting the loyalty playbook. In this panel, Zip.co, Fidel API, Puig Brands and CJ...
Recommended
