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Is Google Dead? Study Finds Consumers are Choosing TikTok as a Search Engine
A new Adobe report has revealed that nearly half of US consumers (49%) now use TikTok as a search engine.
‘It Pushes the Industry’ Inflektion’s Haafiz Dossa on the Impact of Innovation at the USPAs
For Inflektion’s Haafiz Dossa, winning gold at the USPAs set the stage for a strong 2026. Here’s what he advises for those eyeing submission and success this year.
Onetag Acquires Adtech Aryel for Creative Integration
Onetag shared that the deal aims to create a unified value exchange in digital advertising amidst industry ROI pressure.
The Global Influencer Marketing Awards are Back for 2026: Enter Now
The Global Influencer Marketing Awards will be returning with a flashy new rebrand this September.
Gen Z Founders: How a Greek Summer Started Isobel Dolan’s WANT-ID
Isobel Dolan founded WANT-ID with the core value of turning athletes into more than names on a roster, but what does that actually look like?
SoFire’s Hot Campaigns: Gemma Collins Becomes Iconic UK Creative Director of Canva
Gemma Collins and Canva slayed an absolutely iconic campaign this week.
‘It strengthened our credibility’ Upsellit’s Jeremy Aaronson on Industry Recognition at the USPAs
Having grabbed gold at the USPAs, Upsellit’s Jeremy Aaronson talks industry acclaim, submission top tips and post-triumph trajectory.
Monthly Top Line - February 2026
Our walkthrough of the latest promotions, job picks and industry moves in February.
Creator Economy Monthly Top Line: February 2026
Welcome back to our Monthly Top Line - creator economy edition. Find out career moves from February 2026.
"Sometimes family is who we find along the way” Elissa Wardrop on Her Viral IKEA Punch the Monkey Campaign
From a 9-minute editing window to a message about found family, Wardrop takes us behind the viral Punch campaign.
Gen Z Founders: How ZEO Dylan Huey Turned From Teen Content Creator to Business Owner at 22
Gen Z Founder Dylan Huey has never taken the leap from a 9-5 to a business owner: he’s always been on his own entrepreneurial path.
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"I Wish I'd Done It Sooner" Bella Fiori & Spotify’s Rachel Simpson on the Rise of Video Podcasts
At CreatorFest, Bella Fiori and Rachel Simpson discussed the future of creator storytelling and why video is transforming the podcast space.
Inside Network Digital Marketing: Richard Draper on Partnerships, Innovation, and What’s Next for Affiliates
Draper sat down with us at PI LIVE Europe to share his thoughts on building meaningful collaborations, navigating market shifts, and the technologies shaping the next wave of digital engagement.
Shopee and Meta Partner to Power Social Commerce and Affiliate Growth Across Asia and Brazil
Creators in Southeast Asia, Taiwan, and Brazil can now connect their Facebook and affiliate accounts via ‘Facebook Affiliate Partnerships.’
ShopMy Raises $70M to Scale Creator-Driven Commerce at $1.5B Valuation
The platform has seen a rapid rise, now facilitating over $1 billion in annual sales.
Only 16% of Sales Are Truly Influenceable, Affiliate Marketing Is Ready to Lead the Full-Funnel Era
A minority of consumers are swayed by lower-funnel tactics. Affiliate might have the full-funnel answer for brands.
“Publishers Need Access to More Data” Julia Stent and Sofia Charalambous Discuss a Big Year for Affiliate Tracking
Has tracking improved this year? Two experts gave us the rundown of what’s working and what’s not in 2025.
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