Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Get the email newsletter and unlock access to members-only content and updates
Get started with our best stories
What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
The Ins and Outs of How to Grow as a Creator on TikTok with @artbyaalice
Alice wants to highlight the importance of education and self-reflection as an important factor to success, and how experimentation and consistency has led her to where she is now. Please tell us about your TikTok account. What sort of content do you share, and how has it changed since you...
Sponsorship Opportunities and Speaker Submissions for IMS London 2021 are OPEN!
After previously being co-located with PI LIVE London, for the first time ever, the Influencer Marketing Show London will be coming to Old Billingsgate as a stand-alone, exclusive event on the 21st of October 2021 – in person. Information on tickets and what attendees can expect from the event will be...
Influencer Monetisation on TikTok: How the Platform is Empowering Creators
Advertisers have found plenty of solutions to get their brands noticed on the ‘For You Page’ that now is home to 689 million monthly active users worldwide. Despite the fast-track efforts of most brands to leverage the new-ish platform, TikTok has been slow to release advertiser-first solutions similar to YouTube...
A Day in the Life: Sammy Albon, Creative Strategist at Digital Voices
Now in the role of creative strategist at Digital Voices, Sammy Albon’s background in the influencer sphere started when he, alongside his twin brother Niki, started his career as a freelance content creator seven years ago. From YouTube, to podcasting with the BBC, and now working agency side - Sam
How Has TikTok Been Honouring Asian American and Pacific Islander Heritage Month?
TikTok wants to ensure that creators from across the globe are recognised on the platform, so this month, TikTok has been focusing on honouring the API community with the hashtags #WeAreAPI and #AsianTikTok. Using and interacting with these hashtags allows a light to be shone on the powerful stories and...
Tech Digest Series: The Latest from Instagram
Users can now include their pronouns on their profile In case you missed it in yesterday’s Talking Influence newsletter, last week, Instagram announced that it has added a feature that allows users to add their preferred pronouns to their profiles in order to clearly display their gender identity. The...
Recommended
