“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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Grow Your Influence in New York as IMS Launches Brand New Show
For the first time ever, Talking Influence will host the Influencer Marketing Show New York on April 27th 2022 at New World Stages. The boutique conference is aimed at producing unique content tailored exclusively to brands, to ensure that they walk away with actionable insight which will enable them to...
Why Ignoring Meta's Shops Could Destroy Your Brand
The world of social media advertising was shaken up in May this year, when Apple released the iOS 14.5 system update, directly impacting the Facebook group, now Meta’s, ability to gather and use data outside of their app, leading to less visibility on ad performance for advertisers on...
How to Use Influencer Marketing for Musical Success TikTok
Over the past year, in particular, TikTok has completely transformed the music industry with 80% of users on the platform saying that they discover new music through the app, which has now surpassed one billion users. It’s time to explore the key to viral success. Challenge With almost every...
WTF Series: WTF is Metafluence?
What is the Metaverse? Firstly, for those who have managed to avoid the Metaverse conversations taking place all over social media, and in real life, it’s important to understand what it is, and what it means. The Metaverse blurs the lines between online and offline. On USA Today’s...
The Transformation of Influencer Marketing As We Know It
Looking ahead there are some definitive trends to keep an eye on – from the changing dynamics of the brand/influencer relationship to the broadening of what influencers can (and want to) do, to the role of agencies in all of this. Here are three things to keep in mind as...
Tagger Investors Double Down With $15M in Funding
Tagger, sponsor of the Influencer Marketing Show London 2021, has received a second funding round of $15M from Five Elms Capital to accelerate product development and marketing momentum around the globe. After closing its Series A funding in April of this year, this raise comes after six months of consistent...
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