“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
What Can We Expect from Creator-Owned Brands in 2022?
Kicking off what could be set to be a huge year for creator founded brands, two of the biggest YouTube stars of the moment, KSI and Logan Paul, announced they have teamed together to release a brand new sports drink. The release saw the product sell out in just four hours.
CEO of Partnerize, Matt Gilbert, on the Future of Partnership Marketing
Partner marketing is taking over, it is becoming apparent that we are no longer working in a siloed world.
A Day in the Life: Vik Khagram, Senior Account Director of Influencer Relations, Ketchum
Vik Khagram has been working in the influencer sphere for eight years now and has seen the industry take shape, reshape, and evolve in many ways.
Why More Influencers Are Turning to Mentoring and How to Approach Them
With the rise of social media and no clear indication of it slowing down, there’s no surprise that influencers are taking over the world and having a more significant impact on our day-to-day lives. Now, contrary to belief, this isn’t always a bad thing. We have a lot...
TikTok Name CreatorIQ as Official Marketing Partner
Today, it has been announced that TikTok has named CreatorIQ as an official TikTok Marketing Partner – becoming TikTok’s first SaaS-only influencer marketing platform partner. The integration will give CreatorIQ customers access to key TikTok creator and content metrics that are available in the TikTok Creator Marketplace through the CreatorIQ...
Instagram Goes IRL for Fashion Week Creator Event
In 2020 and 2021, TikTok was the platform playing a large role in fashion week, working with content creators and world-famous brands to produce online event coverage. In 2022, Instagram is going from URL to IRL, collaborating with content creators to promote fashion week opportunities. According to The Business of...
Recommended
