Affiliate Marketing Delivers £19bn, But Still Struggles for CMO Recognition
The APMA’s Voice of the Nation reveals that while affiliate continues to break records with performance, there remains a perception gap that pulls it back.
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TikTok and the US Finally Reach a Deal, but Has the Damage Already Been Done for Creators?
For creators and influencer marketers, the TikTok US deal may be coming too late.
impact.com Partners with Evertune to Strengthen AI Search Visibility for Affiliates
impact.com has partnered with Evertune to give brands visibility into how they appear in AI-generated search results, and the ability to activate creator and publisher partnerships based on those insights.
Influencer Marketing Past, Present and Future: What Can We Expect in 10 Years?
Ellie Hooper and I discussed what’s changed in the creator economy, and what we need to be wary of going into 2026 and beyond.
How Sage Is Rethinking Affiliate Marketing in B2B Software
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
How CLO is Solving the Incrementality Debate
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics, touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: Are CLOs truly transparent and attributable, or are they an opaque channel struggling to meet rising...
Last-Minute Shoppers Fuel £3.43bn Boost for Retailers This Panic Weekend
Number of shoppers hunting for deals right before Christmas has increased by 26% this year. Why?
Algowatch Wrapped 2025: The Biggest Social Media Updates of the Year
Let’s delve into the biggest 2025 social media algorithm updates, and what they mean for 2026.
Pinterest Acquires tvScientific to Bring High-Intent Audiences to TV
The acquisition arrives at the end of a year of strong growth and performance for tvScientific.
Everything, Everywhere, All at Once - How Agencies are Managing Affiliate Chaos in 2025
Teams are leaner, partners are slower to respond, and clients want more for less. In this session, affiliate specialists and agencies share how they’re navigating resource gaps, partner bottlenecks, and shifting publisher models, all while keeping performance sharp....
The USPAs Return for 2026, Now Fully Digital, and Entries Are Open Today
Download the Entry Kit now.
SoFire’s Hot Campaigns: The InStyle Intern Series TikTok Can’t Stop Watching
We’re looking at the InStyle TikTok series that has perfectly captured its target audience and uses influencers for their own unique flair.
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Creator Economy Truth Bombs: What Brands Need to Hear But Rarely Do
Drawing on data insights in real-time with Fenty Beauty's Sukiana Chancy, Future PLC's Mackenzie Green & House of Content's Christine Göös, our panel of pros get candid about what’s actually driving results.
Browser Extension Controversies Why Toolbars Are Under Scrutiny & Their Importance to the Affiliate
Browser extensions, particularly toolbars and shopping assistant plugins, have long been integral to the affiliate ecosystem. These tools help drive conversions by offering users instant discounts, price comparisons, and cashback rewards. However, as the digital landscape evolves, browser extensions are facing increasing scrutiny from regulators, tech giants, and users themselves....
The Affiliate Blind Spot: Rethinking Attribution for Influencers & Brands
Many creators are unaware of how their role in the conversion journey is being measured – sometimes they may not be attributed fairly.
Session Lessons: What to Watch Out for in 2025
This session will pick the key learnings from the conference and give YOU an idea of what you need to focus on in 2025....
KEYNOTE - The Ideology of Influence: Why Creators Hold Societal Power Brands Can't Ignore
With lessons from Refinery29's SVP of Talent Partnerships & Influencer Strategy Natasha Vaquer, we’ll examine the tangible impact of creator influence.
A Growth Giant Emerges How to Harness CLO's Data and Targeting to Find New Customers
Audience scale with precision targeting and high purchase intent? It's not too good to be true; it's a powerhouse combination available to affiliate marketing teams who leverage CLO (card-linked offers) in their campaigns....
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