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Gen Z Founder Asti Wagner on Authenticity, Influence, and Building Invyted in a Billion-Dollar Industry

“Now more than ever, it’s crucial brands get influencer marketing right,” says Asti Wagner, founder of Invyted.

By Sofia Aira

/ 5 Nov 2025

Gen Z Founder Asti Wagner on Authenticity, Influence, and Building Invyted in a Billion-Dollar Industry

Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon

At PI LIVE, we caught up with John Sadeghipoor, Chief Marketing Officer at Lulu Guinness, who shared how the heritage brand has experienced a remarkable year of growth and innovation.

By Sofia Aira

/ 5 Nov 2025

Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon

Integrating Creators into the Heart of Marketing: Insights from OMD’s Mark Murray Jones

By Sofia Aira

/ 4 Nov 2025

Integrating Creators into the Heart of Marketing: Insights from OMD’s Mark Murray Jones

“I Didn’t Think I’d Return” After Hardbacon’s Collapse, Founder Julien Brault Launches New Affiliate Business

Julien Brault didn’t think he’d return to affiliate marketing after Hardbacon’s collapse, but he’s back with MooseMoney, this time betting on short-form video and AI-driven growth.

By Sol Wilkinson

/ 4 Nov 2025

“I Didn’t Think I’d Return” After Hardbacon’s Collapse, Founder Julien Brault Launches New Affiliate Business

Best Data-Driven Performance Strategy

PaperDigits Website | LinkedIn Cookieless Attribution: How DeSpreker.nl Built a Future-Proof Event-Based Model

By Newsdesk

/ 4 Nov 2025

Skip the AI Gimmicks and Start Building Something That Works

Don't get caught up in the AI gold rush, warns Tradedoubler CTO Victoria Normark. We've seen scenes like this before, and we know who the real winners will be.

By Victoria Normark

/ 4 Nov 2025

Skip the AI Gimmicks and Start Building Something That Works

SoFire’s Hot Campaigns: It’s Time! How Sephora and Mariah Carey Won Christmas Marketing Before December

By Sofia Aira

/ 3 Nov 2025

SoFire’s Hot Campaigns: It’s Time! How Sephora and Mariah Carey Won Christmas Marketing Before December

Best Retail Performance Campaign

iO Digital Website | LinkedIn Unlocking a New Performance-Based Revenue Stream for Sellers through External Traffic

By Newsdesk

/ 3 Nov 2025

Best Travel & Lifestyle Performance Campaign

Silverbean Website | LinkedIn 0:00 /0:10 1× Book & Fly: The Campaign That Took Off and Kept Climbing

By Newsdesk

/ 3 Nov 2025

Best Travel & Lifestyle Performance Campaign

PayPal Becomes the First Payments Wallet Inside ChatGPT

PayPal has struck a deal with OpenAI to become the first payments wallet integrated directly into ChatGPT.

By Sofia Aira

/ 3 Nov 2025

PayPal Becomes the First Payments Wallet Inside ChatGPT