“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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What Does the Future of the QR Code Look Like?
The Superbowl took place on 13th February - the annual event gives celebrities, brands and marketers the opportunity to showcase themselves, and this year we saw hugely innovative utilisation of this…
Consumer Interest in South Korean Culture on Social Media Reaches an all-time High
Influencer marketing platform, Wearisma, has shared findings from a global study focussing on how brands are leveraging the rise of consumer interest in South Korean popular culture to drive engagement and performance across social media platforms. The study reveals that total engagement for #kpop grew by 76% last year (from...
“I Respect Publishers the Most When They Are Transparent and Don’t Gloss Over Poor Performance.” – The Advertiser Diaries
In this edition of the Advertiser Diaries, Niamh Butler-Walton spoke to Dunelm’s Neale Madden. The conversation with Neale was hugely positive – it’s inspiring to hear from somebody who is clearly so passionate about the industry they work in. Before he was brought in to increase Dunelms affiliate presence,...
The Ethics of ‘Culture Jacking’: Brand Fit vs Trends
Culture-jacking is a common practice among brands; it happens when a company appropriates aspects of entertainment, music, and media for commercial purposes. Most times, these trends are primarily marketing strategies. Companies chase trends to stay relevant among competitors that appeal to younger generations. Culture-jacking may seem fun and exciting, especially...
A Day in the Life: Nish O’Connor, Senior Talent Manager, Sixteenth
Nish O’Connor joined talent agency, Sixteenth, almost three years ago after previously working in advertising sales. Having always had an interest in the influencer space, Nish is excited that she was able to make a career out of her passion.
WTF Is Web 3 and What Does It Mean for Performance Marketing?
Talks and speculations about Web 3 or Web 3.0 are raging. Web 3.0 is a new concept of the internet, which will be based on decentralisation, and less control and censorship over the webspace. That’s why some call Web 3.0 the revolution of the internet and...
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