Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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What’s New on Instagram? Introducing Favourites and Montages
Instagram launches new features including favourites, and montages, to encourage users to utilise the tools the platform has to offer, as well as to ensure that users enjoy a seamless and positive experience on the platform.
It’s Official – TikTok is Sponsoring the Influencer Marketing Show London 2021
On 21st October 2021, TikTok will be attending the Influencer Marketing Show London event as official sponsors, alongside the likes of Whalar, Tagger, and LTK, and exhibitors including Takumi, OnlyFans, and MG Empower. TikTok has been prevalent in the news over the past year in particular, especially on Talking Influence,...
A Day in the Life: Ray Sherlock, Founder, Engage Hub
Ray Sherlock founded Engage Hub out of his living room in August 2015, having realised that there was a real need for an agency to produce fresh, creative and high impact social media and influencer marketing for brands. The main focus for Ray in his role is to be innovative, grow the agency, and ra
Are You Attending TikTok’s First Global Business Event?
TikTok For Business launched in June 2020 with the aim of creating a home for brands and marketers to be creative storytellers, and meaningfully engage with the broader communities around them. The platform has been extremely successful, with many partners utilising the opportunity to tap into sounds, actions, and feelings....
Directory Q&A: Demographics Pro
DemographicsPro, provided Talking Influence with a complete rundown of the services they offer, as well as discussing how it tackles some of the hurdles within the influencer marketing industry in order to offer its users quality, actionable data. How does DemographicsPro help businesses with influencer marketing? Demographics Pro is the...
The Universal Language of the Influencer
From Russia to Taiwan, Argentina to Greenland, the language of influencer marketing is global. One of the universal words in that language is data. As global brands seek to build and engage with key audiences, knowing what data to utilise when assessing influencers and results is an important element of...
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