“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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“It’s Been Everything and More”: International Open Academy and impact.com Discuss the Success of their Influencer Marketing Partnership
In this case study, Talking Influence hears from International Open Academy’s Talent and Influencer Manager Laurence Britton and impact.com’s EMEA RVP Marketing, Owen Hancock, about how their recent influencer marketing partnership is driving performance and delivering on the sector’s buzz.
Talking Influence with: Charly Booth
Speaking to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry. The final bonus episode during Women’s History Month is with Influencer Partnerships Director at Engage Hub, Charly Booth. Charly...
Talent Manager Insider Tips for Brands working with Creators
Influencer talent managers are experts when it comes to bridging the gap between brands and influencers, ensuring that before signing a contract, both the brand and the influencer know what to expect from the partnership and whether they are the right fit for one another. Talking Influence reached out to...
A Day in the Life: Ali Grant, CEO, and Founder, Be Social
Ali Grant launched Be Social in 2012 as one of the first agencies with a hyper-focus on executing influencer outreach and collaboration. Ali recognised the power of digital creators and built a business that would aim to harness their influence. Today, Be Social is a leading digital communications agency specialising...
Three British Minority-Owned Media Companies Named in Snapchat’s First Global Content Accelerator Programme
Fleecey is a multi-media company dedicated to platforming underrepresented stories, The Connected Set is a gay-owned production company specialising in youth-focused entertainment formats, and Baiteze Squad is a cultural entertainment brand and Sunday League football club. The 523 programme is designed to support and spotlight small, minority-owned content companies and...
TikTok Follows Instagram and Snapchat with Stories Feature
In August, TikTok announced that the platform would begin testing the stories feature as a way to engage the community of users on the platform. Stories allow users to share more casual, personal, and quick content. Stories have been a huge success on Snapchat, Instagram, and Facebook over recent years....
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