Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Black Friday and One-Off Ads: A Match Made in Hell
As the holiday season approaches, brands will increase their ad spend by almost a third, social commerce strategies will receive rapid rollouts, and marketers will turn to influencers to vouch for and differentiate their brand in an ever more crowded marketplace. And they will simply be too late. Rome wasn’...
#GetVaccinated Campaign Demonstrates the Power of Influencers in Times of Uncertainty
“There’s a microchip in the vaccines…”, “the vaccines will alter our DNA…”, “vaccines cause autism…” are a few examples of the types of misinformation that spread on social media like wildfires. Governments and health organisations like the NHS and NGOs strengthened their efforts to extinguish the flames to encourage...
Influencer Marketing Experts React to Instagram Changes
Instagram has played a crucial role in influencer marketing for years, and has been a game changer when it comes to both sharing images across social media and influencer marketing.
Report Reveals Future of Influencer Marketing is Brand Advocacy
A report launched this week by influencer marketing platform Wearisma shows the industry is changing. Brand advocacy is now a key focus area instead of traditional influencer campaigns based on hyper-visibility and mass followings. The research for the report was carried out in partnership with Dectech, which analysed the social...
The Ethics Behind Influencer Gifting
It’s important to discuss whether brands and businesses have the right to call out an influencer if they send the influencer something, and they then do not promote it on their social media. And following this, if an influencer is required to or expected to promote a gifted product...
Fashion Week: How Influencers Have Diversified the Catwalk
Moschino’s Spring 2022 show was praised by many observers as the most diverse and inclusive in the history of New York Fashion Week. This could indeed be a watershed moment for influencers who have been driving fashion’s move towards inclusivity for years. Gen Z has an instinct for...
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