Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
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SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
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Vote For Your Influencer Marketing Awards Rising Star 2022!
Every year we are blown away by the quality and quantity of entries we receive for the Influencer Marketing Awards that represent the pace at which the industry is evolving and thriving. With new talent entering the industry all the time, we believe it is of utmost importance to recognise...
IMS NYC Session Spotlight: Catalysing Change - Getting Ahead of the Cultural Curve
It’s one thing to embrace trends – it’s another thing to create them or take them mainstream. In this session from the Influencer Marketing Show NYC, Ben Grinspan, Director at the cultural strategy consultancy sparks & honey, dissected news stories, market updates, pop culture, and emerging social behaviors to...
How to Increase ROI of Your Influencer Marketing Campaign
Return on investment (ROI) is one of the key metrics that help evaluate the performance of your advertising campaigns. The higher it is, the more successful you are and the more efficient your money work. When investing in influencer marketing and setting a budget for a campaign, brands are used...
Winning the Great Resignation: Building an Army of Freelancers Who Help Your Brand Dominate
The Great Resignation is a concept that emerged after Covid-19 swept the world and profoundly changed everyday life — the way we live, and especially the way we work. The way we work has changed dramatically. Millions of professionals are quitting their jobs to find something that pays more, something that...
TikTok Becomes Official Entertainment Platform of UEFA Women’s EURO 2022
The growth of women’s sports on TikTok TikTok was rife with content surrounding UEFA EURO 2020 when the platform sponsored the games for the first time, and now, the incredible growth of women’s sport on TikTok is getting its recognition too. Alongside a landmark title sponsorship of the...
Find Out Who’s Breaking the Boundaries in Influencer Marketing: IMA Shortlist Announced
The Influencer Marketing Awards’ judging day took place last week, and it was wonderful to see all of our esteemed judges come together to discuss this year’s best in class IMA entries, ultimately deciding who should take home the prestigious accolades in each category. This year, we were thrilled...
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