Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Repeat Customers & Other Events: The Secret To More Revenue & Growth
Want to start reporting on 30% - 70% more revenue from your current affiliates? Start tracking beyond customer purchases and capture data on repeat purchases and upsells....
Beyond the Trend: How Brands Can Build Cultural Moments that Last
From leveraging social listening to cultivating long-term creator partnerships, this discussion will uncover the strategy behind brand-owned moments that continue to earn consumer attention long after launch.
No Cap: Gen Z, CLO, and the New Rules of Loyalty
Gen Z isn't just the next generation of spenders—they're the generation shaping the future of commerce. As digital natives with high expectations for convenience, personalization, and rewards, they're rewriting the loyalty playbook. In this panel, Zip.co, Fidel API, Puig Brands and CJ...
SoFire’s Hot Campaigns: The e.l.f. Cosmetics Matt Rife Campaign is a Lesson in PR Crisis Management
We’re looking at the e.l.f. cosmetics Matt Rife campaign: a PR nightmare which is still receiving huge backlash online.
The Partner’s Arms: PI LIVE Europe’s Collaborative Learning Zone
Hosted at the beloved Walrus & Carpenter, The Partner’s Arms will host a unique and collaborative set of sessions, meetings, and mixers.
PI LIVE Europe Agenda is Here – Conversations Shaping the Industry’s Future
The agenda is here! We have comments from speakers below, and the full agenda for your perusal.
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