With seven years of experience working across agencies, brands, and creator verticals, Chloe has a front-row view of how rapidly the creator economy is evolving.
New data shows that a lot of the increased spend on affiliate is flowing to influencers. With Black Friday around the corner, focusing on these partnerships could be the edge for a winning programme.
At CreatorFest 2025, Scott Guthrie, Director General of the Influencer Marketing Trade Body, reflected on the growing influence of the creator economy.
