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Agency Wins: Assembly Global Wins Hyatt Affiliate Business

Major wins from the past month.

Influencer Marketing

SoFire’s Hot Campaigns: Rhode Skin’s Lemontini Peptide Lip Tint and the Art of Influencer Founders

In this brand new series titled So-Fire’s Hot Campaigns, hosted by Sofia Aira (if you couldn't tell), I’ll be deep-diving into what makes an influencer marketing campaign uber successful, or hot, if you will. In today’s industry, we know that standing out requires more than...

Affiliate Partnerships Performance Marketing Newsdesk Partner+

OpenAI Integrates In-Chat Checkout, What Does This Mean for Affiliate Marketing?

As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.

Influencer Marketing Newsdesk

A Deepdive Into Mia Zelu at Wimbledon: Should We Be Scared of AI Influencers Pretending to Be Human?

Is it all really sunshine and dollar signs? AI influencers are becoming increasingly human, and it’s going to be difficult to distinguish between what’s real and what’s fake soon.

Affiliate Partnerships Performance Marketing Newsdesk

Perplexity’s Comet Browser Raises Big Questions for Affiliate Marketing

The new browser can compare products, fill up shopping carts, and direct users through the entire funnel in seconds. Affiliate content is undoubtedly being used. So, what’s to be done?

Awards showcase

Game Changer of the Year - TopCashback

One to Watch - Molly O’Donovan

Partnership of the Year - LTK

Together We Solved That - Rakuten Advertising

Best Affiliate & Partnership Marketing Agency - Acceleration Partners

Best Performance Marketing Technology - BrandSwap

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Influencer Marketing

Affiliate Partnerships

Creator Economy

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Agency Wins: Assembly Global Wins Hyatt Affiliate Business

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OpenAI Integrates In-Chat Checkout, What Does This Mean for Affiliate Marketing?

Market Movers: Linkby Raises $15M Series B to Fuel U.S. Expansion

7 Things Influencers Really Want From Brands in 2025: A Guide for Influencer Marketers

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PI LIVE USA Partner+

Charting New Paths Affiliate Marketing’s Role in Travel Growth

Discover how travel brands are transforming the industry by driving revenue through unique partnerships and a true global strategy....

PI LIVE USA Partner+

No Cap: Gen Z, CLO, and the New Rules of Loyalty

Gen Z isn't just the next generation of spenders—they're the generation shaping the future of commerce. As digital natives with high expectations for convenience, personalization, and rewards, they're rewriting the loyalty playbook. In this panel, Zip.co, Fidel API, Puig Brands and CJ...

PI LIVE USA Partner+

The Big Content Commerce Debate: Is Search Over?

The affiliate marketing industry has had its fair share of setbacks, but it has been able to constantly adapt to keep itself in the game....

PI LIVE USA Partner+

Is Media Mix Modelling the Answer to the GA4 Question

With GA4 misattributing up to 13% of affiliate orders and conflicting data between platforms, is it still a reliable tool for measuring affiliate performance? In this session, our panelists will unpack GA4’s challenges, explore alternatives, and discuss how brands can better track incremental value and full-funnel partnerships....

PI LIVE USA Partner+