Empathy, Indirectness, and Group Validation: Cultural Challenges Influencer Marketers Face in Japan
To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.
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Best Cross-Channel Strategy
Giftcards.com and Rakuten Advertising executed a groundbreaking strategy that overcame fierce competition and consumer hesitation. By leveraging cross-channel tactics, they successfully boosted brand awareness, increased qualified shoppers, and significantly grew transactions and revenue.
Best Retail Partnership
This bold, data-led strategy by Bloomingdale’s and Rakuten Advertising smashed growth targets in a tough retail climate with innovative tech, deep personalisation, and standout success across affiliate, influencer, and app-to-app tracking.
Best Content Partnership
Rakuten Advertising delivered an innovative, full-funnel influencer strategy that shattered sales records and boosted customer acquisition. Their seamless collaboration empowered creators to drive exceptional, measurable results for Saks Fifth Avenue.
Best Brand Awareness Campaign
Hamilton Beach and impact.com achieved extraordinary results by surpassing their brand awareness targets and generating over 10 million impressions. Their innovative use of influencer partnerships and impactful video content set a new benchmark for success.
Best Publisher and Agency Partnership
Partnermatic and KINESSO dazzled judges with this data-driven collaboration with Ulta Beauty, surpassing ambitious growth targets with over $6.8M in sales and redefining what’s possible in content-led affiliate marketing.
Best Brand and Agency Partnership
TikTok and Acceleration Partners achieved remarkable success through a dynamic collaboration that led to an extraordinary 325% revenue growth. Their innovative strategy in partner recruitment and activation has transformed TikTok for Business’s affiliate program.
