Sean Sewell calls on the wider industry to grow together.
“We want (affiliate) to rival programmatic, we want it to rival paid search, and we can only do that together,” says Sean Sewell, Co-Founder and SVP, GM EMEA, at Partnerize.
He’s explaining the platform’s current mission statement, revealed during CEO Matt Gilbert’s keynote session at Partnership Day.
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You
Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
