Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
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Grow Your Influence in New York as IMS Launches Brand New Show
For the first time ever, Talking Influence will host the Influencer Marketing Show New York on April 27th 2022 at New World Stages. The boutique conference is aimed at producing unique content tailored exclusively to brands, to ensure that they walk away with actionable insight which will enable them to...
Why Ignoring Meta's Shops Could Destroy Your Brand
The world of social media advertising was shaken up in May this year, when Apple released the iOS 14.5 system update, directly impacting the Facebook group, now Meta’s, ability to gather and use data outside of their app, leading to less visibility on ad performance for advertisers on...
How to Use Influencer Marketing for Musical Success TikTok
Over the past year, in particular, TikTok has completely transformed the music industry with 80% of users on the platform saying that they discover new music through the app, which has now surpassed one billion users. It’s time to explore the key to viral success. Challenge With almost every...
WTF Series: WTF is Metafluence?
What is the Metaverse? Firstly, for those who have managed to avoid the Metaverse conversations taking place all over social media, and in real life, it’s important to understand what it is, and what it means. The Metaverse blurs the lines between online and offline. On USA Today’s...
The Transformation of Influencer Marketing As We Know It
Looking ahead there are some definitive trends to keep an eye on – from the changing dynamics of the brand/influencer relationship to the broadening of what influencers can (and want to) do, to the role of agencies in all of this. Here are three things to keep in mind as...
Tagger Investors Double Down With $15M in Funding
Tagger, sponsor of the Influencer Marketing Show London 2021, has received a second funding round of $15M from Five Elms Capital to accelerate product development and marketing momentum around the globe. After closing its Series A funding in April of this year, this raise comes after six months of consistent...
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