Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
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Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
“Affiliate Has the Opportunity to be the Hero of the Journey”: Ewen Finser on the Rise of the Media Underdog
But affiliate risks becoming a niche channel if it fails to adapt, says ScaleVisible CEO.
Landmark US Verdict Against Meta and YouTube Signals New Risk for Influencer Marketing
Jurors concluded that Meta and Google deliberately designed platforms that contributed to addictive behaviours and negatively impacted the claimant’s mental health.
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Deep Dive: Does Our Future Involve Us, or Are We Going to be Left Behind?
Conversations surrounding Artificial Intelligence (AI) and Machine Learning (ML) have been taking place for years, and it’s undeniable that they have brought about severe misconceptions and, well, drama.
Deep Dive: Two Years On - What Has the Influencer Space Learnt from Cultural Moments?
Although we may now be desensitsed to the conversation, we cannot avoid the fact that the past couple of years have been turbulent and unprecedented.
What’s Got Us Talking in June 2022?
This month, brand new features from Instagram put an emphasis on user safety as well as creator engagement, Pinterest ups its AI shopping experience, and TikTok welcomes a brand new marketing partner.
Why Influencer Marketing is Key for Successful Partnerships – The First Awards Ceremony of its Kind
The partnership marketing sands are shifting and the landscape is progressing, and it’s really important not to ignore this change and opportunity. The channel is dynamic and offers the perfect opportunity to meet consumer needs whilst delivering the outcomes desired by markets and brands in the performance, affiliate, and...
A Day in the Life: Alice Bull, Group Operations Director at Influencer.com
Six months ago, Alice Bull began her role at Influencer.com, bringing with her 15 years of industry experience.
How Can Marketers Address Brand Safety Concerns in Influencer Marketing?
With 75% of the world’s population above the age of 13 using social media, it is now widely accepted that influencer marketing is a great tool for brands to authentically connect with their audiences. Yet allowing an influencer to speak on the behalf of a brand is not without...
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