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Neve Fear-Smith

TikTok Celebrates Iconic Ad Campaigns with Re:Make

Understanding that its audience loves a ‘throwback’, TikTok recently launched the Re:Make campaign. You know what they say, ‘if it ain’t broke, don’t fix it’ – this is why TikTok has collaborated with brands such as Skittles, Snickers, and Old Spice in celebration of the iconic advertising campaigns...

Ahmed Bouzid

Why Social Audio is Not a Fad

Twitter, Linkedin, Facebook, Instagram, Youtube, and TikTok are primarily visual. People post text, photos, and videos. Social audio platforms offer a radically different medium of communication because they are primarily audio and are, crucially, conversational and deliver content in real-time. Before I delve into 10 ways I believe such social...

Neve Fear-Smith

TikTok Overtakes Facebook as Most Downloaded App Worldwide

A report analysing app downloads across the globe presented that the number of downloads of TikTok has overtaken Facebook, WhatsApp, Instagram, and Facebook Messenger, all of which are Facebook-owned, in downloads, even in the US. Since TikTok’s parent company ByteDance launched the international version of the short-video platform in...

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