TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce
Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.
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Paving the Way for Inclusive and Representative Stock Images
Stock image company, Getty Images, initially launched Project #ShowUs, in collaboration with Dove and Girlgaze, in order to put an end to the narrow definition of beauty consistently portrayed in advertising. They aimed to set a new standard for the authentic, diverse and inclusive representation of women and non-binary individuals...
IMA Category Spotlight: The Platform Awards
As well as our existing categories, the introduction of new awards aims to celebrate even more of the growing and thriving influencer marketing industry. The Platform Awards Among the new categories, we have created a whole new section that includes four awards: Best Use of YouTube, Best use of Instagram,...
The Integration of Influencers into the ‘Mainstream’
In 2018, we saw Joe Sugg, best known for his YouTube channel, feature as the first ‘social media star’ on BBC’s Strictly Come Dancing. YouTuber Saffron Barker followed in Joe’s footsteps the following year. This was a huge step for the inflluencer world, as Strictly Come Dancing attracts...
Instagram Sets Out to Make the Platform Safer for Teens
New AI tools will identify ‘suspicious’ adults, notifying them that messaging a user under 18 is prohibited. Although the minimum age to sign up for an Instagram account is thirteen, the team behind the app are aware that there are cases of people who are younger than 13 lying about...
Is YouTube Evolving to Keep Up with TikTok?
As YouTube is – and has been for over a decade – the platform for video content, they’ve responded to this challenge by releasing YouTube Shorts. This new feature offers another way to keep people on the platform longer and provides a new format for creators to upload. Although still in...
Tech Digest Series: Instagram, Facebook, and Twitter
Today, we will take a look at some of the new and updated features recently announced and released by popular platforms including Instagram, Facebook, and Twitter. Instagram Lite revamp Instagram Lite, initially released in December, is an app that allows users in low connectivity regions to utilize most of the...
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