Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
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Synergising Services is Key as Digital and Real Worlds Converge
At the end of 2021, TikTok announced it was launching a service that would turn its viral food videos into meals you could order and enjoy within minutes. The service, labeled “TikTok Kitchen,” was to partner with Virtual Dining Concepts and Grubhub to create delivery-only restaurants across the U.S....
A Day in the Life: Christian Di Bratto, Founder, Deebo
When the pandemic struck in March of 2020, at the age of 17, Christian Di Bratto founded his company, Deebo, which aims to bring brand partnerships to some of TikTok's top creators.
Supply Path Optimisation: Why Ad Tech Cost Transparency is Key for Brands
At a time when the impending demise of third-party cookies is expected to increase fragmentation across the digital advertising supply chain, ad tech fee transparency has never been more important for brands looking to maximise ad spend.
Case Study: How LTK Helped MATCHESFASHION Drive Success Through Long-Term Influencer Partnerships
Brand and influencer partnerships are key drivers when it comes to driving conversion and engaging consumers to become aware of and loyal to your brand. In this case study, Robin Ward, Head of Sales at LTK Europe, discussed how the shopping discovery platform and retailer MATCHESFASHION have driven success through...
Case Study: Hard-Won Learnings for Running More Effective Holiday Influencer Campaigns
Maybe you’ve seen this stat: a survey conducted by Influencer Marketing Hub revealed nine in ten marketing teams that have previously run influencer campaigns say influencer marketing is as effective or more effective than their other marketing tactics. Totally agree with that stat, by the way. But it should...
Influencer Marketing – How Brands and Influencers Can Remain Compliant
Trust is a key component to the success of influencer marketing – trust between the brand and influencer and trust between the influencer and their audience. But with influencer marketing now reigning over the online marketing space, its growing influence has attracted increased regulatory scrutiny. As a result, numerous high-profile influencers...
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