Maybe you’ve seen this stat: a survey conducted by Influencer Marketing Hub revealed nine in ten marketing teams that have previously run influencer campaigns say influencer marketing is as effective or more effective than their other marketing tactics.
Totally agree with that stat, by the way. But it should probably come with a disclaimer that reads something like, “To the marketing team in charge of running holiday influencer marketing campaigns, there are LEGIT challenges that come with serving as the liaison between brand stakeholders and content creators.”
Let’s talk about a few of the more common challenges that my team has faced running holiday influencer campaigns and the learnings that have helped us to refine our processes.
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