Brand and influencer partnerships are key drivers when it comes to driving conversion and engaging consumers to become aware of and loyal to your brand. In this case study, Robin Ward, Head of Sales at LTK Europe, discussed how the shopping discovery platform and retailer MATCHESFASHION have driven success through long-term influencer partnerships.

What is LTK and what role does it play in helping brands discover the right influencers to work with?

Since its launch in 2011, LTK has been focused on making creators as economically successful as possible. Our technology helps scale influencer marketing for the world's biggest and up-and-coming brands and creators. This includes content monetisation tools, brand collaborations, consumer amplification via the LTK shopping channels, and bespoke strategic growth consultancy provided by our in-house team of dedicated influencer account consultants.

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