Strategic Evolution in a Time of Disruption: What to Expect from PI LIVE Europe 2025
Exploring the key themes shaping this year’s PI LIVE Europe agenda.
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Are You Attending TikTok’s First Global Business Event?
TikTok For Business launched in June 2020 with the aim of creating a home for brands and marketers to be creative storytellers, and meaningfully engage with the broader communities around them. The platform has been extremely successful, with many partners utilising the opportunity to tap into sounds, actions, and feelings....
Directory Q&A: Demographics Pro
DemographicsPro, provided Talking Influence with a complete rundown of the services they offer, as well as discussing how it tackles some of the hurdles within the influencer marketing industry in order to offer its users quality, actionable data. How does DemographicsPro help businesses with influencer marketing? Demographics Pro is the...
The Universal Language of the Influencer
From Russia to Taiwan, Argentina to Greenland, the language of influencer marketing is global. One of the universal words in that language is data. As global brands seek to build and engage with key audiences, knowing what data to utilise when assessing influencers and results is an important element of...
Scouting Future Talent on TikTok
You may remember the competition that Makeup Revolution launched in March to find the best beauty creators on TikTok – the #CreatorRevolution competition hashtag gained over 5.3 billion views, showing that seeking talent on TikTok drums up a significant amount of engagement. TikTok’s campaign with Storm Management and Rimmel...
Meet 9 Creators Breaking the Mould on TikTok
TikTok has opened up a new avenue for creators to express their individuality and creativity in a way that hasn’t before been possible. The aspirational aesthetics long associated with social content are becoming a thing of the past, as the app’s users embrace the imperfect over the perfect...
Are Creators Hesitant About Creator Funds? Pros and Cons From a Creator Perspective
Throwing money at the creator economy problem Social platforms are racing to set up funds to encourage creators to stay engaged and continue producing content. Pinterest is enticing creators with a $500,000 fund; YouTube shells out $100 million for top “Shorts” producers; since last November Snapchat has paid $1...
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