Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Get the email newsletter and unlock access to members-only content and updates
Get started with our best stories
What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
What Does LinkedIn’s UK Accelerator Programme Mean for Creators?
LinkedIn has committed a $25 million investment toward supporting creators globally, and the Creator Accelerator Programme is an example of where this investment is being focussed. The programme was successfully launched in the US in September 2021, and in India in February 2022, and now, the initiative in the UK...
Building an Affiliate Strategy for the Highly Regulated Financial Sector
Consumer interest in financial products boomed during the lockdown as many people who were stuck at home took the time to reassess their finances. It’s a trend that has continued into 2022, with data from Rakuten Advertising showing that half of UK consumers (50%) are considering or have already...
User Experience is Important — But So is the Creator Experience
The creator economy is currently valued at more than $20 billion with estimations suggesting that number could reach over $104.2 billion in 2022. While most of these funds go toward developing more engaging experiences to attract audiences, not nearly as much emphasis is put on making better creator experiences....
How AI Can Help You Avoid Influencer Fraud
Do you want to identify social media influencers for your marketing campaigns? You’re not the only one. Influencer marketing is a growing industry that’s market value has more than doubled over the last two years as more and more brands turn to the strategy. But fake influencers remain...
Growing Skills Gap for Social Media Marketers Amidst Accelerating Pace of Platform Change
The accelerating pace of change in ‘video-first’ social media platforms is leading to a growing crisis for social media professionals. They are struggling with widening skills gaps and unrealistic expectations from businesses that underestimate the challenges of the role. In a recent report from The Social Club, the social media...
TikTok Inspires Brand and Creator Collaborations
A growing number of users are heading to TikTok to be inspired by diverse communities and discover new ideas, products, and places. The platform is full of creators who have their finger on the pulse of the latest trends, and represent a new generation of storytellers that are breaking boundaries...
Recommended
