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Neve Fear-Smith

Directory Q&A: Demographics Pro

DemographicsPro, provided Talking Influence with a complete rundown of the services they offer, as well as discussing how it tackles some of the hurdles within the influencer marketing industry in order to offer its users quality, actionable data. How does DemographicsPro help businesses with influencer marketing? Demographics Pro is the...

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The Universal Language of the Influencer

From Russia to Taiwan, Argentina to Greenland, the language of influencer marketing is global. One of the universal words in that language is data. As global brands seek to build and engage with key audiences, knowing what data to utilise when assessing influencers and results is an important element of...

Neve Fear-Smith

Scouting Future Talent on TikTok

You may remember the competition that Makeup Revolution launched in March to find the best beauty creators on TikTok – the #CreatorRevolution competition hashtag gained over 5.3 billion views, showing that seeking talent on TikTok drums up a significant amount of engagement. TikTok’s campaign with Storm Management and Rimmel...

Guest Writer

Meet 9 Creators Breaking the Mould on TikTok

TikTok has opened up a new avenue for creators to express their individuality and creativity in a way that hasn’t before been possible. The aspirational aesthetics long associated with social content are becoming a thing of the past, as the app’s users embrace the imperfect over the perfect...

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