“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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Saying Goodbye to the Big Dogs Can Benefit Your Brand Partnerships
Depending on your goal, it may actually be beneficial to to partner with a brand that isn’t reaching consumers in their millions. Smaller reach sometimes means bigger engagement.
Let’s Unpack Some Black Friday Findings!
Black Friday 2022 saw a breakthrough in mobile e-commerce, and despite online transactions increasing in the US, consumers in the UK were expectably more hesitant given the macroeconomic situation.
“Sharing podcast recommendations is my love language”: In Conversation with Millie Webber, Head of Digital at Spirit Studios
After spending six years climbing the ladder at Gleam Futures, eventually becoming the agency's first Podcast Lead, the time has now come for Millie Webber to embark on the next chapter of her career in the podcast space in her role at Spirit Studios.
Forbes 30 Under 30 List Celebrates Individuals in the Partnership Marketing Space
Forbes legendary 30 Under 30 lists aim to recognise exceptional entrepreneurs across industries including, but not limited to, Hollywood entertainment, science, sport, and marketing and advertising.
The Monthly Top Line – November 2022
What was once the ‘Movers and Shakers’ feature on PerformanceIN is now the Monthly Top Line, served to you by Hello Partner.
Klarna Expands Creator Platform to Connect Retailers with Influencers
Global retail bank, payments, and shopping service, Klarna has announced the expansion of its Creator Platform to connect retailers with influencers that align with their brand.
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