Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Influencer Marketing Tips and Trends for 2022
The year 2022 will be remembered as the one in which influencer marketing finally landed in the big league of digital marketing. Globally worth $16.4bn (up from $1.7bn in 2016, and $13.8bn in 2021) the sector has experienced a meteoric rise in recent years. There are a...
Celebrating Effective, Creative and Inclusive Collaborations – Influencer Marketing Awards 2022 Winners Unveiled
That’s a wrap! For the first time since 2019, Talking Influence hosted the Influencer Marketing Awards in person at London’s Sheraton Grand, and it went off without a hitch. Following last year’s virtual ceremony, it was great for key players to come together under one roof and...
IMS NYC Session Spotlight: How to Create a Media Plan with Influence in Mind
When building a media plan, in this current marketing landscape, it’s essential that you have influence in mind.
Earlybird Tickets for the Influencer Marketing Show London 2022 Now on Sale!
After a successful Spring show in New York, the Influencer Marketing Show will return to Old Billingsgate in London on 20th October 2022, bringing together the brightest minds in the industry under one roof for a day full of insight and networking. With each month whizzing by, there is no...
Pride Together: TikTok’s Online and In-Person Celebrations
In honour of Pride Month, TikTok is continuing to recognise the collective visibility and power of its LGBTQIA+ community by introducing ‘Pride Together’. Throughout June, TikTok users can expect an exciting lineup of #ForYourPride in-app programming, TikTok LIVEs and the announcement of the platform’s 2022 LGBTQ+ Trailblazers. This year’...
A Day in the Life: Dani Hunter, Head of Influence at Exposure
Having only been in the role of Head of Influence at Exposure for nine months, Dani Hunter is making big moves when it comes to growing the team's influencer division.
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