Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.

Affiliate Marketing Delivers £19bn, But Still Struggles for CMO Recognition

The APMA’s Voice of the Nation reveals that while affiliate continues to break records with performance, there remains a perception gap that pulls it back.

TikTok and the US Finally Reach a Deal, but Has the Damage Already Been Done for Creators?

For creators and influencer marketers, the TikTok US deal may be coming too late.

impact.com Partners with Evertune to Strengthen AI Search Visibility for Affiliates

impact.com has partnered with Evertune to give brands visibility into how they appear in AI-generated search results, and the ability to activate creator and publisher partnerships based on those insights.

Stop Renting, Start Owning - How Big Retailers Stay Relevant on Social

Influencer Marketing Past, Present and Future: What Can We Expect in 10 Years?

Ellie Hooper and I discussed what’s changed in the creator economy, and what we need to be wary of going into 2026 and beyond.

How Sage Is Rethinking Affiliate Marketing in B2B Software

Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.

How CLO is Solving the Incrementality Debate

Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics, touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: Are CLOs truly transparent and attributable, or are they an opaque channel struggling to meet rising...

Unfollow the Crowd. It’s Time to Build Your Personal Brand.

Last-Minute Shoppers Fuel £3.43bn Boost for Retailers This Panic Weekend

Number of shoppers hunting for deals right before Christmas has increased by 26% this year. Why?

Algowatch Wrapped 2025: The Biggest Social Media Updates of the Year

Let’s delve into the biggest 2025 social media algorithm updates, and what they mean for 2026.

Pinterest Acquires tvScientific to Bring High-Intent Audiences to TV

The acquisition arrives at the end of a year of strong growth and performance for tvScientific.

Powering Change - Introducing The Creator Economy's Next Phase

Everything, Everywhere, All at Once - How Agencies are Managing Affiliate Chaos in 2025

Teams are leaner, partners are slower to respond, and clients want more for less. In this session, affiliate specialists and agencies share how they’re navigating resource gaps, partner bottlenecks, and shifting publisher models, all while keeping performance sharp....

The USPAs Return for 2026, Now Fully Digital, and Entries Are Open Today

Download the Entry Kit now.

SoFire’s Hot Campaigns: The InStyle Intern Series TikTok Can’t Stop Watching

We’re looking at the InStyle TikTok series that has perfectly captured its target audience and uses influencers for their own unique flair.