The Home of Affiliate, Performance & Creator Economy News

PI LIVE Europe Centres Connection with Festival of Partnerships Launch

This Autumn, PI LIVE Europe is back bigger and better than ever, with a multi-campus extravaganza for performance-driven partnerships.

“We Were Welcomed With Open Arms” Tradedoubler CEO Talks US Expansion, LLM Solutions, and Affiliate Fraud

Tradedoubler CEO Matthias Stadelmeyer on cracking the US market, building AI-ready attribution, and why transparency will define affiliate marketing in 2026.

Only 11% of Advertisers Ready for ‘Zero-Click’ Future, Says mrge Report

A new report from mrge warns that most commerce advertisers are unprepared for AI-driven, zero-click discovery, even as budgets continue to flow into affiliate marketing and performance-led channels.

The De-Influencing of the Super Bowl: What Brands Can Learn From 2026’s Top-Performing Ads

While 59% of this year’s Super Bowl commercials featured celebrities, seven of the top ten highest-scoring ads did not rely on famous faces at all.

AI Taskforce Launched by APMA as Industry Navigates New Frontier

The APMA has launched a dedicated AI Taskforce, aimed at safeguarding the affiliate and partner marketing channel as artificial intelligence transforms the digital landscape.

SpudRave - Live CreatorFest DJ Set

Report Reveals Top Beauty Brands are Influencer-Led

The Traackr Creator Advantage Report revealed that influencer-led brands are dominating the beauty landscape.

Adtraction Tackles the Consent Gap with Fair Tracking

Adtraction has unveiled Fair tracking, a new initiative designed to ensure partners are fairly compensated when privacy rules and consent limitations prevent traditional tracking.

The 5-Min Recharge at CreatorFest

"The Art of Storytelling Has Been Lost in the Focus on Scale in the Creator Space” Jay Richards Appointed New MD at Disrupt

In an exciting move, Disrupt Marketing has appointed Jay Richards as its new Managing Director.

Affiliate Fraud Will Persist Until the Incentives Change

Tom Rathbone argues that fraud will not change until transparency is more profitable than ambiguity.

“The Sky’s The Limit” Jonathan Mathes on Tombras’ Affiliate Journey

With twelve awards already under his belt, Tombras' Jonathan Mathes reflects on the team's journey so far, and what the future holds.

Chairs Welcoming Comments – Hayley Stevens-Shaw

Affiliate Channel Must Tell Its Story Better, Says AAB

Speakers at the AAB’s inaugural meeting urge the affiliate industry to tell a stronger, more compelling story about the channel, and to stop focusing on the shortcomings.

Omnicom Media Names Stevie Johnson to Lead Creo in the UK

Stevie Johnson, previous Managing Director at Disrupt Marketing, has been named Lead at Creo UK by Omnicom Media Group.