Real Reason Ben & Jerry’s Co-Founder Jerry Greenfield Departed, and What It Means for Unilever
Jerry Greenfield, co-founder of Ben & Jerry’s, has stepped down after nearly five decades after political disputes with Unilever.
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OnlyFans is For Everyone
Founded in 2016, OnlyFans was launched as a platform inclusive of content creators from all genres, allowing them to develop authentic relationships with their fanbase and monetise their content on a subscription basis.
TikTok Adds Vamp to the TikTok Marketing Partner Programme
Brands that work with Vamp and other members of the TikTok Marketing Programme are able to obtain TikTok creators’ insights in a more automated and scalable way. Marketing partners are able to vet communities of creators, adding them to the TikTok Creator Marketplace, giving brands peace of mind that these...
How to Ensure Accountability as Influencer Marketing Matures
More than two-thirds of marketing professionals were concerned about influencer fraud in 2021, highlighting the need for robust verification standards. For marketers, being able to build effective strategies, implement optimisations, and minimise brand risk are high priorities; while for creators, verification helps to build trusted brand partnerships and grow their...
What Does the Future of the QR Code Look Like?
The Superbowl took place on 13th February - the annual event gives celebrities, brands and marketers the opportunity to showcase themselves, and this year we saw hugely innovative utilisation of this…
Consumer Interest in South Korean Culture on Social Media Reaches an all-time High
Influencer marketing platform, Wearisma, has shared findings from a global study focussing on how brands are leveraging the rise of consumer interest in South Korean popular culture to drive engagement and performance across social media platforms. The study reveals that total engagement for #kpop grew by 76% last year (from...
“I Respect Publishers the Most When They Are Transparent and Don’t Gloss Over Poor Performance.” – The Advertiser Diaries
In this edition of the Advertiser Diaries, Niamh Butler-Walton spoke to Dunelm’s Neale Madden. The conversation with Neale was hugely positive – it’s inspiring to hear from somebody who is clearly so passionate about the industry they work in. Before he was brought in to increase Dunelms affiliate presence,...
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