“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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Are Container Tags the Future of Affiliate Marketing?
Container tags have been around for a long time, but their optimisation and integration within a large platform of partners might just be the next big, innovative step in the affiliate world.
Over 90% Of Advertisers Are Partnering with Retailers to Reach Consumers
First-party data opportunities, surge in e-commerce, and conversion rate optimisation all contribute to the rise of the retail media channel.
In Conversation with Beckii Flint: “I don't want influencers to be an afterthought anymore”
Beckii Flint’s firsthand experience of the internet is far from ordinary, which has in turn provided her with a unique, informed perspective on the space. Here, we discuss her remarkable entrance into the channel, as well as her thoughts on its future.
Video Content: In-House vs. Managed Services – How to Choose the Best Partnership Strategy for Your Brand
Wondering whether it's best to outsource your managed services or keep it in house? This session from PI LIVE London lays the pros and cons on the table.
Talking Influence with: Ashley Evans, Eva NYC
Podcasting is something that Hello Partner is excited to evolve in 2023. We know how much you enjoyed the Talking Influence podcast, and we're excited to share this episode as an in-depth audio interview.
The Must-Know Affiliate Marketing Trends for 2023
We spoke with six expert candidates from the ‘One to Watch’ category of this year’s Global Performance Marketing Awards to find out what the biggest trends in affiliate marketing will be for 2023.
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