Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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How To Be an Award-Winning Marketer
We can’t believe that the Influencer Marketing Awards were almost a month ago! It’s great to see the winners still riding the high from their wins. The ceremony was not just a chance to celebrate, but a chance to have fun, and learn from one another about what...
Rakuten Advertising’s Influencer Marketing Offering is Maturing, Thanks to Mavrck
Back in April, we welcomed Rakuten Advertising to PI LIVE Advanced and Mavrck to the Influencer Marketing Show NYC as platinum partners. Two month’s on, we are thrilled to see Rakuten Advertising investing even further into influencer marketing by partnering with Mavrck. Rakuten Advertising is best known for its...
Cannes Unwrapped: What Did We Learn About the Creator Sphere?
Cannes Lions International Festival of Creativity took place at the end of June, and yet again, was a hub for those in the creative communications industry to come together and share actionable insights and learnings.
Deep Dive: Does Our Future Involve Us, or Are We Going to be Left Behind?
Conversations surrounding Artificial Intelligence (AI) and Machine Learning (ML) have been taking place for years, and it’s undeniable that they have brought about severe misconceptions and, well, drama.
Deep Dive: Two Years On - What Has the Influencer Space Learnt from Cultural Moments?
Although we may now be desensitsed to the conversation, we cannot avoid the fact that the past couple of years have been turbulent and unprecedented.
What’s Got Us Talking in June 2022?
This month, brand new features from Instagram put an emphasis on user safety as well as creator engagement, Pinterest ups its AI shopping experience, and TikTok welcomes a brand new marketing partner.
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