Back in April, we welcomed Rakuten Advertising to PI LIVE Advanced and Mavrck to the Influencer Marketing Show NYC as platinum partners. Two month’s on, we are thrilled to see Rakuten Advertising investing even further into influencer marketing by partnering with Mavrck.

Rakuten Advertising is best known for its award-winning way of connecting leading agencies, brands, and publishers to active and engaged consumers around the world. By partnering with influencer marketing platform, Mavrck, Rakuten Advertising will welcome influencer marketing into its managed affiliate campaign strategies, offering a fully integrated self-service influencer solution.

The team at Rakuten Advertising have become aware of the fact that influencers are now more essential than ever for brands who want to drive consideration and purchase activity through the affiliate channel. Rakuten Advertising’s CRO, Jeff Wender, believes that partnering with an industry-leading platform like Mavrck will expand and enhance the advertising company’s management capabilities, as well as empower brands to achieve their goals, from awareness to activation, while delivering breakthrough performance objectives and results.

A partnership driving excellence

Brands currently working with Rakuten Advertising to run their affiliate programmes and wish to focus on large-scale and targeted influencer campaigns will gain access to streamlined onboarding, communication and reporting tools, thanks to the partnership with Mavrck. A central dashboard will offer comprehensive views of affiliate and influencer campaigns to help empower brands through a holistic vision of their marketing strategy.

This collaboration is another exciting step towards influencer marketing solidifying its position under the partnership marketing umbrella. We are excited to see what develops from this top-class collaboration in the months to come…

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