Cannes Unwrapped: What Did We Learn About the Creator Sphere?
Cannes Lions International Festival of Creativity took place at the end of June, and yet again, was a hub for those in the creative communications industry to come together and share actionable insights and learnings.
With influencers and creators fastly becoming large players in the branded communications space, the festival presented a great opportunity for those who work in the space to come together and understand more about the value of creativity in communications in order to apply those learnings to future social media activations.
What were the hot topics?
There was a great selection of sessions hosted that acknowledged changes and developments within the influencer and creator spaces. There were discussions that looked at…
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