10,000 Creators Say UK’s £2 Billion Creator Economy is Undervalued in New Shocking YouTube Report
The report, developed with research agency Public First and informed by feedback from nearly 10,000 UK creators, paints a concerning picture.
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How Can Brands Reward Creators for Generating High-Quality, Brand-Approved Assets?
In fact, according to a recent study, more than half (56%) of social media consumers now prefer to follow ‘everyday’ influencers like friends, family, and peers, when compared to the ‘typical’ influencer model. As this trend continues, brands everywhere are starting to integrate an alternative approach that leverages organic content...
The Much Anticipated IMS London 2021 Agenda is Here!
This year’s flagship event will take place in a hybrid format for the first time ever, with all sessions taking place at London’s Old Billingsgate on 21st October in front of a live audience. For those who aren’t able to attend in person, the sessions will also...
What’s New on Instagram? Introducing Favourites and Montages
Instagram launches new features including favourites, and montages, to encourage users to utilise the tools the platform has to offer, as well as to ensure that users enjoy a seamless and positive experience on the platform.
It’s Official – TikTok is Sponsoring the Influencer Marketing Show London 2021
On 21st October 2021, TikTok will be attending the Influencer Marketing Show London event as official sponsors, alongside the likes of Whalar, Tagger, and LTK, and exhibitors including Takumi, OnlyFans, and MG Empower. TikTok has been prevalent in the news over the past year in particular, especially on Talking Influence,...
A Day in the Life: Ray Sherlock, Founder, Engage Hub
Ray Sherlock founded Engage Hub out of his living room in August 2015, having realised that there was a real need for an agency to produce fresh, creative and high impact social media and influencer marketing for brands. The main focus for Ray in his role is to be innovative, grow the agency, and ra
Are You Attending TikTok’s First Global Business Event?
TikTok For Business launched in June 2020 with the aim of creating a home for brands and marketers to be creative storytellers, and meaningfully engage with the broader communities around them. The platform has been extremely successful, with many partners utilising the opportunity to tap into sounds, actions, and feelings....
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