Affiliate Marketing Strengthens Its Influence in Southeast Asia
Report shows that affiliate is now central to creator commerce and product discovery in Southeast Asia.
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A Day in the Life: Lindsay Jerutis, Managing Director, ShopStyle Collective
After spending a few years growing a content and commerce business at a traditional media company, Lindsay Jerutis began her role as the General Manager of ShopStyle Collective almost two years ago. We found out how Lindsay applies her previous experience and passion to her GM role.
Instagram Sticker Links Available to All Users as Social Commerce Booms
Until June, swipe-up links on Instagram presented a great way for users with 10,000 followers or above, namely influencers and celebrities, to share external affiliate links with their followers. It was at this time that Instagram started testing link stickers for these users, allowing them to include tappable hyperlinks...
What Do We Know About Amazon's Clubhouse Competitor So Far?
The live audio world is expanding. With Clubhouse hitting it’s peak moment of popularity earlier this year, platforms such as Twitter, which launched Twitter spaces, and Facebook, which launched Live Audio Rooms, have also tried their hand at breaking into the social space.
Further Than the Grid: the Success of Influencer Founded Brands
Within the sectors that were early adopters of influencer marketing and have often led the way, such as fashion and beauty, long have creators themselves pursued paths to become at the heart of their very own brand with successful track records. Looking at a few of the extreme success stories...
Employee Branding: Employee Social Media for Brand Amplification
Employee branding is a must in the marketing plan of big companies, whether they are B2C or B2B. For more than a decade, corporations, organisations, and companies with a certain number of employees in the United States have implemented an employee branding programme within their branding strategies. In Europe, however,...
The New Era of Influencer Campaign and Business Management
The influencer marketing space and its top-tier agencies witnessed incredible growth in the course of the past few years, with its peak still being nowhere near. The progress and growth this industry has seen is extraordinary, bringing a lot of opportunities for numerous players involved. But the increasing number of...
