Brand marketers are understandably anxious about the way forward. After an initial freeze in ad spending to evaluate how to handle the current crisis, many want to again reach out
In just a few months, soaring influencer campaigns have all but fizzled in light of budget freezes from brands. Among the many economic casualties of the global pandemic, influencer marketing
YouTube has announced a multi-year $100 million fund dedicated to “amplifying and developing the voices of Black creators and artists.”
CEO of YouTube, Susan Wojcicki, outlined in a blog
Last week, a series of Digital Millennium Copyright Act (DMCA) copyright strikes rocked the world of Twitch. Predominantly from music record labels, the DMCA strikes were in response to creators
Chinese e-commerce giant and pioneer of shoppable videos Alibaba is looking to recruit over 100,000 international influencers this year – rising to 1 million by 2023 – to help brands
Instagram has hired Melissa Waters as global VP of marketing at Instagram. As Instagram’s head of marketing, she will be responsible for leading brand and product marketing for its
In light of the Black Lives Matter movement that is currently gripping the globe, we wanted to hear directly from creators about what it is like working in the industry
Paul Sampson is the co-founder and CEO of Lickd – the world’s leading commercial music licensing platform for social video creators. As the chief executive, he is the head
In August 2019, a group of YouTubers filed a lawsuit claiming that YouTube’s algorithm discriminates against their LGBTQ-focused content by restricting recommendations, making it difficult to earn ad
Given the heartbreaking, tragic death of George Floyd in Minneapolis on May 25, as well as Breonna Taylor and Ahmaud Arbery, and a harrowing week of protests and police brutality
