Daisuke Kobayashi is an influencer marketing specialist at OPT agency in Japan. Not only is he knowledgable about the global trends in the influencer marketing industry; he also shares what’
Following a year of rapid growth, Takumi has announced Mary Keane-Dawson as the group chief executive to spearhead Takumi’s development. Former non-executive board member Keane-Dawson will
The US Federal Trade Commission (FTC) said in a statement that it will “seek tougher penalties” for brands disguising their advertising as an authentic endorsement or review on platforms like
Sideqik has announced its integration with SaaS platform Partnerize. The new partnership will enable brands to better quantify, grow, and optimise their influencer programs and understand the true ROI of
When Instagram released the news that the platform was removing likes, brands and advertisers were sent into a frenzy. With so much influencer marketing based around like counts, what would
New video app Byte has released the initial details of its partner program, which will give creators monetization options alongside other benefits such as direct contact with the company, access
We couldn’t be happier that Tagger is sponsoring the Grand Prix category and the welcome drinks at this year’s Influencer Marketing Awards taking place at Sheraton Grand in
Instagram is testing new ways for creators to earn money from the video content they post on IGTV. Reverse engineering whizz Jane Manchum Wong Tweeted that Instagram is testing a
In three years, TikTok has amassed over 500 million downloads on the Play Store and over 800 million in the Apple Store. Like other social media platforms, TikTok plays directly
The Influencer Marketing Awards’ shortlist party will bring the industry elite to The House of St. Barnabas, a private London-based members’ club run as a charity to help those
The Advertising Standards Authority (ASA) along with Committees of Advertising Practice (CAP) and the Competition and Markets Authority (CMA) have launched its new and improved influencers’ guide to provide advice
Last year, Jefferies forecasted that Instagram would generate $14 billion in revenue in 2019, which was around 20% of how much total revenue Facebook was expected to generate. Facebook-owned
