Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers
The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.
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Does the Western Media Influence Southeast Asians to Purchase Products?
But how does this differ from the rest of Southeast Asia? How much does the Western media influence Southeast Asians’ online purchasing behaviour? A study was conducted by iPrice Group on how Hollywood brand ambassadors and western media shape Southeast Asians’ online interest in products. Results showed that Singapore and...
What TikTok made Cool: Cryptocurrency
Let’s try and start off simply. What exactly IS cryptocurrency? Anita K. Sharma, an entertainment attorney, has provided a definition in order to make the topic easier to understand. The simplest explanation of cryptocurrency is that it is digital, encrypted money (as opposed to paper money) secured by cryptography....
Submit Your Nominations for the Content Creator Awards NOW!
It’s time to shine the light back onto content creators. Talking Influence is passionate about shedding the light on the excellent work that takes place in every avenue of the creator economy. With the Influencer Marketing Awards celebrating teams and agencies behind outstanding campaigns, the Content Creator Awards has...
Instagram Launch Native Affiliate Programme
In March, we heard rumours that Instagram would be launching an affiliate feature, and today it has finally been revealed. What began as a simple photo-sharing app has now become a worldwide favourite, with its feet firmly planted in e-commerce. Influencers have long reigned over the platform, but it seems...
Viral Nation on Brand Engagement and the Rise of Nano-Influencers
Founders of the influencer marketing agency, Viral Nation, Joseph Gagliese and Mathew Micheli spoke to Talking Influence journalist, Neve Fear-Smith, about the upcoming Influencer Marketing Awards, and the excellence that they would like to see rewarded at the event. It is great to have Viral Nation on board as a...
Avoid These 10 Common Mistakes In Influencer Marketing
Nowadays, influencer marketing is being embraced by brands of many industries and sizes. However, when done right, influencer marketing can bring plenty of benefits to your company, including: * More brand awareness * The likelihood of forming fanbases (online and offline), AND * Nurture long-lasting relationships In other words, it’s not good...
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