“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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The Hitchhiker’s Guide to Retail Media
An in-depth look at the retail media ecosystem, and why this channel is essential for digital marketing success in 2023, as we await the slow death of third-party cookies.
How Content Creators are Getting New Years Resolutions All Wrong
A new year means social feeds full of resolutions to live a healthier lifestyle. But is it doing more harm than good when it comes from your favourite influencer?
AI and the Metaverse: Still in the Theoretical Realm?
Artificial intelligence and the Metaverse both bring a wealth of opportunities to the partnerships landscape, but what impact are they likely to have on the industry in 2023?
Dafydd Rhys Woodward, Global MD at INCA, on the True Performance of Influencer Marketing
Global Managing Director at INCA, Dafydd Rhys Woodward, speaks on the significance of data in influencer marketing, and the professional growth of the creator economy.
Who Are the Disruptors in the Digital Marketing Space?
Known as one of the UK’s ‘digital elite’, Tina Judic joined the Hello Partner team as a stage chair at PI LIVE London. Not only did Tina spend the day hosting, but she introduced the industry to disruptors in the digital marketing space…
Publicis Groupe Acquires MarTech Company Yieldify
The London-based MarTech company will provide onsite personalisation and more to help expand Epsilon’s presence in the mid-market.
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