Why Pride Marketing Went Quiet in 2025: 2 in 5 Companies Scale Back Campaigns
Why did Pride marketing go quiet in 2025, and what will this strip-back do to brands in the future?
Last month, the Incorporated Society of British Advertisers (ISBA) launched its Code of Conduct for influencer marketing. The ISBA aims to create an advertising environment that is transparent, responsible, and accountable in order to gain public trust. The influencer marketing code itself has been introduced to raise standards and to...
CreatorIQ acquires Tribe Dynamics Influencer marketing platform CreatorIQ, which has a client roster including the likes of Disney and Unilever, has acquired Tribe Dynamics, an influencer analytics platform that has become the industry standard for brands such as Gucci, Fashion Nova, and Estée Lauder in a deal expected to close...
James Brooks, CEO of Team Brooks, and plant-based food brand, Squeaky Bean have partnered up to launch the world’s first food-based TikTok house, based in the UK. He convinced plant-based food brand Squeaky Bean to ditch paid advertising in favour of the bold £250,000 project “to create the...
Attending #IMSLDN21 at Old Billingsgate on 21st October is the perfect opportunity to rekindle and embark on new relationships with peers within the influencer marketing industry. The show will feature a best-in-class agenda of sessions for you to digest, as well as many opportunities to mingle and network over a...
As the holiday season approaches, brands will increase their ad spend by almost a third, social commerce strategies will receive rapid rollouts, and marketers will turn to influencers to vouch for and differentiate their brand in an ever more crowded marketplace. And they will simply be too late. Rome wasn’...
“There’s a microchip in the vaccines…”, “the vaccines will alter our DNA…”, “vaccines cause autism…” are a few examples of the types of misinformation that spread on social media like wildfires. Governments and health organisations like the NHS and NGOs strengthened their efforts to extinguish the flames to encourage...