Tagger Media’s Dave Dickman moderated a panel discussion that tackled data privacy in the age of influencer marketing at this year’s Influencer Marketing Show.
Tagger is an influencer
Influencer marketing is like the cool kid in school. No one doubts their popularity, and everyone wants to be them. The channel’s success is even measured with ‘likes’, a
The US Federal Trade Commission (FTC) has released a new guide ‘Disclosures 101 for Social Media Influencers‘ which aims to inform influencers on how and when they should disclose their
Whalar has today released its 2020 Influencer Trends Report, a definitive guide for marketers to the cultural and visual trends that will arise in the industry next year.
Having analysed
Bristol-based content and influence agency Fourth Floor Creative is launching a new series of content marketing events to educate food and drink brands on social video. Big social media
Global measurement and data analytics company Nielsen has launched a measurement solution to help advertisers assess the effectiveness of influencer marketing. The Nielsen Influencer Brand Effect solution is a measurement
Return on investment (ROI) is the Holy Grail of influencer marketing. A tired and lazy analogy, yes but it kind of works; a lot of people are out there looking
On October 22 and 23 the Influencer Marketing Show hit London’s Old Billingsgate with record numbers through the doors. The dedicated Kindred Theatre and Case Study Theatre was host
Think social influencer, and what comes to mind is likely some impossibly glam, effortlessly stylish, charming, hilarious, and/or savvy web celeb. They have loads of devoted followers who double-
As an experienced influencer marketing and social media expert, specialised in devising creative campaigns for luxury brands, Rachel Clay has a unique viewpoint on this fast-paced industry. Having started
Influencer marketing platform AspireIQ’s latest report ‘The State of Influencer Marketing 2019: An Analysis of the Social Media Ecosystem’ indicates marketers are increasingly repurposing influencer-generated content (IGC) on
“Can influencer marketing be automated?” This question is raised by many marketers who are working on an influencer campaign for their brand. With the technological boom of nowadays, it might
