TikTok knows its users are concerned as views and engagement on trusted content around coronavirus continue to rise. In response, TikTok is partnering with the World Health Organization (WHO) to
In a bid to combat misinformation being shared online, the UK Government has announced it is partnering with social media influencers to help share accurate information about the COVID-19
The evolving health concerns around the COVID-19 pandemic is disrupting business travel and global events at pace due to the concern concentration of people in enclosed spaces and ad
The wellbeing and safety of our partners, delegates and team are of utmost importance and we have therefore been working proactively for some time with our venues and suppliers on
Dismissed by most marketing grown-ups just a few years ago as a frivolous, risky medium, influencer marketing these days is an all but essential channel for consumer brands. Influencers
Last week, the Federal Trade Commission (FTC) filed a complaint against detox tea company, Teami for promoting misleading health messages across social media. Teami’s 30 Day Detox Pack claimed
The last decade has seen Instagram become the most popular network of choice for brands to market their products. With around 32% of internet users on the app and 1
More and more, in a world where follower numbers and likes can hold far more power than logic, creativity and strategic thinking, it’s easy for brands and agencies to
This International Women’s Day 2020 is all about
#EachforEqual
. Ahead of Sunday, we asked several women in influencer marketing how collectively, as an industry, we can help forge a
Today’s consumers don’t always trust this kind of traditional advertising, finding it overly ‘salesy’ and inauthentic. In recent years, there has been a large uptake in brands opting
As the world becomes increasingly digitised, more brands and advertisers are incorporating graphic design and online media into their marketing strategies. For the influencer industry, this presents in the form
Spending on influencer marketing continues to rise, with Business Insider predicting that investment in the sector will reach $15 billion annually by 2022. With so much money being invested, marketers
