Beauty retailer Sephora has launched a digital storefront on Instagram that allows users to purchase products directly from their feed or stories without leaving the platform. The brand has some
US-based platform ChannelMeter has created the first dedicated banking platform for content creators following a $4 million dollar seed round of funding.
Creators generated an estimated $15 billion in
The Australian Influencer Marketing Council (AIMCO) has released its first influencer code of practice since launching.
AIMCO was established by the Audited Media Association of Australia in September 2019 to
As the Government reopens our high streets and continues to relax social distancing measures, we’re reflecting on the ways we kept entertained, connected, and sane during lockdown, and ask
Over the last four months, influencer marketing has continued to prove to be an essential – and resilient – marketing channel for brands. But as lockdown eases and retailers start to reopen
US-based fintech startup Karat has introduced Karat Black Card, its first business credit card exclusively for social media influencers and creators on YouTube, Instagram, TikTok and other online platforms.
From surpassing all-time 2 billion global downloads to being ranked as one of the most downloaded apps in the last decade, TikTok’s popularity has continued to skyrocket and
TikTok has today officially launched TikTok For Business – its new global brand and platform for brands. The new update will serve as the home for new products and services to
Instagram launched a video-music feature called Reels for Stories to rival TikTok in November last year. After appearing in Brazil in late 2019, the Reels feature is expanding to
Today, Instagram announced it is expanding access to Instagram Shopping to more types of businesses, including creators that want to connect with shoppers and sell their merchandise on Instagram. The
Instagram will now let advertisers create Instagram ad campaigns without having to link to a Facebook Page. However, this is only available to brands and creators that have not previously
TikTok has signed up to the European Union’s Code of Practice on Disinformation, agreeing to help address the spread of online disinformation and fake news.
The EDiMA trade association,
